Mobavenue, a global AI-powered AdTech and Consumer Growth company, has made a significant move to bolster its leadership by appointing Ben John, VP Engineering at Microsoft AI, to its Advisory Board. This strategic addition aims to accelerate Mobavenue's AI-led innovation and expand its global presence.

Key Highlights of the Appointment

• Role: Ben John will serve as a strategic advisor to Mobavenue.
• Focus Areas:
  • Strengthening industry connections
  • Guiding AI-led innovation and deep-tech architecture
  • Advising on go-to-market initiatives for global scaling

Ben John's Impressive Background

Ben John brings over two decades of experience in building large-scale platforms and is a respected leader in AI and advertising technology. His credentials include:

Additionally, Ben holds a Ph.D. in Computer Science with a specialization in machine learning and big data mining. He is also the founder of the Invest to Impact Network Foundation (ITOI), a non-profit focused on leveraging technology for positive social change.

Impact on Mobavenue

Ishank Joshi, MD and CEO of Mobavenue, expressed enthusiasm about the appointment, stating, "We are honored to have Ben join us. His deep expertise and global perspective will be invaluable as we expand our innovation pipeline, attract global partnerships, and accelerate our impact across international markets."

Mobavenue's Vision and Growth

Mobavenue is rapidly expanding its global footprint, with a strong presence in India. The company is committed to:

• Building world-class AI-powered solutions from India for the global market
• Empowering businesses, media agencies, and publishers with measurable outcomes
• Unifying data, artificial intelligence, and media outcomes into a powerful platform

Looking Ahead

With Ben John's appointment, Mobavenue is poised to enhance its AI-driven solutions and strengthen its position in the global AdTech and Consumer Growth sectors. This move aligns with the company's mission to transform digital advertising into measurable results across the entire consumer journey.

As Mobavenue continues to grow, industry watchers will be keen to observe how this strategic addition to the Advisory Board influences the company's innovation trajectory and market expansion efforts.

Lucent Industries subsidiary, Mobavenue Media Private Limited, has been honored with the prestigious 'AdTech Solution of the Year' award at the Finixx Awards 2025, organized by Adgully. This recognition underscores the company's innovative strides in advertising technology and data-driven marketing solutions.

Award Recognition

The Finixx Awards 2025 celebrate excellence and innovation across media, marketing, and technology sectors. Mobavenue's triumph in the AdTech category solidifies its position as one of India's most forward-thinking technology partners for marketers and advertisers.

Company Expansion and Innovation

Mobavenue has significantly expanded its presence in the Indian retail and consumer sectors. The company has executed a diverse range of campaigns and onboarded strategic partners across multiple categories, leveraging its suite of proprietary, AI-powered technology platforms.

Mobavenue's Technological Edge

Mobavenue operates as a global AI-driven advertising and consumer growth company, utilizing advanced technology to transform conventional campaigns into contextual, outcome-focused strategies. Their approach aims to:

• Maximize engagement
• Optimize return on advertising spend (ROAS)
• Drive measurable business outcomes

Core Offerings

Mobavenue's cloud-based technology platform leverages:

• Artificial Intelligence
• Machine Learning
• Advanced Analytics
• Automation

These technologies enable the design, execution, and optimization of advertising campaigns with precision, delivering personalized experiences to consumers across multiple touchpoints.

Industry Impact

Mobavenue serves a diverse portfolio of clients across various sectors, including:

• Retail
• BFSI (Banking, Financial Services, and Insurance)
• E-commerce
• Consumer Technology
• FMCG (Fast-Moving Consumer Goods)

The company's industry-focused approach allows enterprises to leverage technology and data intelligence to unlock new growth opportunities, increase operational efficiency, and make informed business decisions.

Future Outlook

Mobavenue is strategically building a full-stack ecosystem of advertising and consumer growth platforms. By integrating AI, analytics, and automation across the marketing and advertising workflow, the company aims to enable brands to transform conventional advertising into personalized, measurable, and high-impact consumer experiences.

This award recognition and the company's continued innovation position Mobavenue as a trusted technology partner for brands seeking to thrive in the digital age and achieve sustainable, measurable growth.