Lucent Industries Limited (LIL) has announced the acquisition of 100% equity shares in Mobavenue Media Private Limited (MMPL) for approximately ₹60 crore in an all-cash transaction. This strategic move marks a significant expansion for Lucent Industries in the digital advertising and marketing technology sector.

Acquisition Details

The acquisition, which was initially approved by Lucent Industries' Board of Directors on July 2, 2025, received shareholder approval through a postal ballot on August 29, 2025. Following this approval, Lucent Industries signed a Share Purchase Agreement with Mobavenue Media and its existing shareholders on September 3, 2025.

Financial Aspects

The deal values Mobavenue Media at ₹57,890.00 per share, totaling approximately ₹59.68 crore. This all-cash transaction represents a complete takeover of Mobavenue Media, which will become a wholly-owned subsidiary of Lucent Industries.

About Mobavenue Media

Mobavenue Media, incorporated on November 27, 2017, is an AI-powered, cloud-based advertising and consumer growth technology company. The company specializes in digital advertising and programmatic media solutions, offering a full-stack suite that includes:

• Demand-Side Platform (DSP)
• Supply-Side Platform (SSP)
• Media buying
• Ad exchanges
• Monetization tools
• Martech solutions
• Data platforms

Mobavenue's technology is designed to help marketers connect with consumers using advanced consumer intelligence and machine learning algorithms to identify high-intent users.

Financial Performance of Mobavenue

Mobavenue Media has shown strong financial performance over the past three years:

Strategic Rationale

The acquisition is aimed at streamlining operations, enhancing business synergies, and achieving greater operational efficiencies. Key objectives include:

1. Integration of expertise, technological capabilities, and market strategies
2. Business expansion and strengthened market presence
3. Operational efficiencies through elimination of duplicative functions
4. Enhanced financial stability and improved cash flow management
5. Better fund management and cost reduction
6. Improved attractiveness to institutional and strategic investors

Management Commentary

Ishank Joshi, Managing Director & Chief Executive Officer of Lucent Industries, stated in the regulatory filing, "This acquisition aligns with our strategic vision to strengthen our position in the digital advertising and marketing technology space. By integrating Mobavenue's innovative solutions with our existing operations, we aim to create significant value for our stakeholders and enhance our competitive edge in the market."

Regulatory Compliance

The transaction has been conducted at arm's length and in compliance with all applicable laws. The company has made the necessary disclosures as required under SEBI regulations.

Conclusion

This acquisition marks a significant step for Lucent Industries in expanding its digital capabilities and market reach. As the digital advertising landscape continues to evolve, the integration of Mobavenue Media's technology and expertise is expected to position Lucent Industries for growth in this dynamic sector.

Lucent Industries Limited , a company engaged in advertising and digital marketing services, has announced a series of significant proposals that require shareholder approval through a postal ballot. The company is seeking consent for multiple related party transactions, changes to its borrowing limits, and a rebranding initiative.

Related Party Transactions

The company is seeking approval for material related party transactions with three entities:

1. Mobavenue Media Private Limited (MMPL):

   • Sale and purchase of advertising services up to ₹25.00 crore
   • Intercorporate loans and advances up to ₹10.00 crore

2. PDavenue Marketing Private Limited (PMPL):

   • Sale and purchase of advertising services up to ₹10.00 crore
   • Intercorporate loans and advances up to ₹5.00 crore

3. Mobavenue Global Holdings Limited (MGHL):

   • Sale and purchase of advertising services up to ₹10.00 crore
   • Intercorporate loans and advances up to ₹10.00 crore

Acquisition of Mobavenue Media Private Limited

Lucent Industries is proposing to acquire 100% equity shares of Mobavenue Media Private Limited from its existing shareholders, including directors Kunal Kothari, Tejas Rathod, and Prachi. The acquisition, valued at up to ₹59.68 crore, aims to streamline operations and enhance business synergies.

Increase in Borrowing and Investment Limits

The company is seeking to raise its borrowing limit to ₹250.00 crore and increase its limit for making investments, giving loans, guarantees, and providing securities to ₹150.00 crore.

Name Change Proposal

In a significant rebranding move, Lucent Industries Limited is proposing to change its name to "Mobavenue AI Tech Limited". This change aligns with the company's shared branding strategy with Mobavenue Media Private Limited, which is part of its promoter group.

Voting Process

The company has initiated a postal ballot process for these resolutions. Shareholders can cast their votes electronically from July 31, 2025, to August 29, 2025. The results will be declared within two days of the conclusion of the voting period.

These proposed changes reflect Lucent Industries' strategy to consolidate its operations, expand its financial capabilities, and align its brand identity with its future direction in the AI-powered advertising and consumer growth technology sector.

Shareholders are advised to review the detailed postal ballot notice for comprehensive information on each proposal before casting their votes.