Lucent Industries subsidiary, Mobavenue Media Private Limited, has been honored with the prestigious 'AdTech Solution of the Year' award at the Finixx Awards 2025, organized by Adgully. This recognition underscores the company's innovative strides in advertising technology and data-driven marketing solutions.

Award Recognition

The Finixx Awards 2025 celebrate excellence and innovation across media, marketing, and technology sectors. Mobavenue's triumph in the AdTech category solidifies its position as one of India's most forward-thinking technology partners for marketers and advertisers.

Company Expansion and Innovation

Mobavenue has significantly expanded its presence in the Indian retail and consumer sectors. The company has executed a diverse range of campaigns and onboarded strategic partners across multiple categories, leveraging its suite of proprietary, AI-powered technology platforms.

Mobavenue's Technological Edge

Mobavenue operates as a global AI-driven advertising and consumer growth company, utilizing advanced technology to transform conventional campaigns into contextual, outcome-focused strategies. Their approach aims to:

• Maximize engagement
• Optimize return on advertising spend (ROAS)
• Drive measurable business outcomes

Core Offerings

Mobavenue's cloud-based technology platform leverages:

• Artificial Intelligence
• Machine Learning
• Advanced Analytics
• Automation

These technologies enable the design, execution, and optimization of advertising campaigns with precision, delivering personalized experiences to consumers across multiple touchpoints.

Industry Impact

Mobavenue serves a diverse portfolio of clients across various sectors, including:

• Retail
• BFSI (Banking, Financial Services, and Insurance)
• E-commerce
• Consumer Technology
• FMCG (Fast-Moving Consumer Goods)

The company's industry-focused approach allows enterprises to leverage technology and data intelligence to unlock new growth opportunities, increase operational efficiency, and make informed business decisions.

Future Outlook

Mobavenue is strategically building a full-stack ecosystem of advertising and consumer growth platforms. By integrating AI, analytics, and automation across the marketing and advertising workflow, the company aims to enable brands to transform conventional advertising into personalized, measurable, and high-impact consumer experiences.

This award recognition and the company's continued innovation position Mobavenue as a trusted technology partner for brands seeking to thrive in the digital age and achieve sustainable, measurable growth.

Lucent Industries , the company set to acquire Mobavenue Media Private Limited, has received a boost as its acquisition target won the 'Champions of Scale Award' at the recent Aerospike APJ Summit in Bangalore. This recognition comes shortly after Lucent Industries announced its plans to acquire Mobavenue through a 100% equity share purchase agreement.

Award Recognition

Mobavenue emerged as one of 11 winners in the 'Champions of Scale Awards', standing out from a competitive field of over 50 nominees. The company found itself in esteemed company, sharing the spotlight with major technology leaders such as Flipkart, InMobi, and PhonePe. This accolade underscores Mobavenue's capability to drive innovation and deliver impact at scale, further validating its strategic growth potential.

Acquisition Details

On September 3, 2025, Lucent Industries executed a Share Purchase Agreement with Mobavenue Media Private Limited and its existing shareholders. The agreement outlines Lucent's intention to acquire 100% of Mobavenue's equity shares, signaling a significant move in Lucent's growth strategy.

Management's Perspective

Ishank Joshi, Managing Director & Chief Executive Officer of Lucent Industries, officially informed the BSE about this development. In the company's statement to the stock exchange, Joshi emphasized that this recognition further validates the strategic growth potential of Mobavenue, reinforcing Lucent's decision to acquire the company.

Upcoming Investor Meet

In a related development, Lucent Industries has scheduled an investor/analyst meet for September 16, 2025, at 4:00 p.m. The meeting, to be held with B&K Securities in Mumbai, will likely provide an opportunity for the company to discuss recent developments, including the Mobavenue acquisition and award recognition.

Conclusion

The recent award win by Mobavenue Media Private Limited adds significant value to Lucent Industries' acquisition strategy. As the deal progresses, investors and industry observers will be keen to see how this recognition translates into tangible benefits for Lucent Industries and its shareholders in the long term.