Maruti suzuki has officially commenced sales of its e VITARA Battery Electric Vehicle (BEV), representing a transformative milestone in India's electric mobility landscape. The company announced this development through a regulatory filing dated February 17th, 2026, marking its entry into the electric vehicle segment with an innovative pricing and ownership model.

Pricing and Ownership Structure

The e VITARA introduces a Battery-as-a-Service (BaaS) pricing model designed to make electric vehicle ownership more accessible and affordable. This dual-loan finance product eliminates the upfront battery cost, offering customers a more flexible ownership experience.

Comprehensive Warranty and Benefits Package

Maruti Suzuki has structured an attractive benefits package to enhance customer confidence in electric vehicle adoption. The company offers extensive warranty coverage and value-added services to support the ownership experience.

Terms and Conditions

The BaaS pricing model comes with specific terms designed for personal use applications. The finance scheme requires approval from individual finance companies, banks, or NBFCs and is subject to their respective terms and conditions. The mentioned ownership plan specifically applies to the e VITARA 49kWh variant, with calculations based on an assumed daily vehicle usage of 60 kilometers, excluding charging costs.

The complimentary charging offer is valid on retail sales until March 31st, 2026, capped at 1,000 units of electricity (kWh) per customer or one year from vehicle purchase, whichever occurs earlier. The assured buyback plan operates through an insurance company and offers flexibility with ownership plans of either 3 years/45,000 km or 4 years/60,000 km, whichever comes first.

Availability and Booking Process

Customers can access detailed information about the e VITARA, experience test drives, and complete bookings at NEXA showrooms nationwide. Additionally, the company has enabled online booking through the NEXA website at nexaexperience.com/ebook, requiring an initial payment of ₹21,000 to secure the vehicle.

The e VITARA comes with a standard warranty of 3 years/1,00,000 km, with optional extensions available on a payment basis to 5 years/1,40,000 km. The vehicle also includes service-activated coverage for the 6th to 8th year specifically for EV-related components, demonstrating the company's commitment to long-term customer support in the electric vehicle segment.

India's largest automaker Maruti Suzuki is facing production challenges that are impacting its ability to meet customer demand, according to a company executive. The acknowledgment of these operational issues highlights the manufacturing constraints currently affecting the automotive giant.

Production Challenges Impact Operations

The production issues mentioned by the company executive indicate operational hurdles that are preventing Maruti Suzuki from fully satisfying market demand. These manufacturing constraints represent a significant concern for the automaker, which has traditionally maintained strong production capabilities to serve its extensive customer base across India.

Market Implications

The inability to fulfill demand due to production issues could have broader implications for Maruti Suzuki's market performance. As India's leading automobile manufacturer, any production constraints may affect the company's ability to maintain its market share and meet customer expectations in a competitive automotive landscape.

The executive's acknowledgment of these production challenges provides transparency regarding the operational difficulties currently faced by the company. Such production issues in the automotive sector can stem from various factors including supply chain constraints, manufacturing capacity limitations, or operational inefficiencies.