MakeMyTrip Integrates European Attractions for Rupee-Based Bookings
MakeMyTrip has integrated major European operators including Merlin Entertainments, Jungfrau Railway Group, Rail Europe, and Big Bus Tours into its platform, allowing Indian travelers to book attractions like London Eye, Madame Tussauds, and European rail tickets in Indian Rupees. Data shows strong adoption rates with over 75% using Rail Europe tickets and 30% booking Jungfrau experiences. The integration eliminates multiple website navigation and currency conversion needs, building on the platform's inventory of over 2 lakh experiences across 1,100 cities worldwide.
*this image is generated using AI for illustrative purposes only.
MakeMyTrip has enhanced its Tours & Attractions platform by integrating major European operators, enabling Indian travelers to book popular attractions and experiences in Indian Rupees without navigating multiple foreign websites or dealing with currency conversions.
Major European Operators Integration
The travel platform has partnered with several prominent European operators to expand its offerings:
| Operator | Attractions/Services |
|---|---|
| Merlin Entertainments | London Eye, Madame Tussauds, SEA LIFE aquariums |
| Jungfrau Railway Group | Switzerland's Jungfrau Railway experiences |
| Rail Europe | European rail tickets |
| Big Bus Tours | Open-top city sightseeing tours in London, Paris, Rome |
This integration allows travelers to access multiple European attractions through a single platform, eliminating the need to visit separate websites for individual bookings.
Strong Adoption Rates Across Experience Categories
Data from MakeMyTrip's holiday packages reveals significant adoption rates for various European experiences:
| Experience Type | Adoption Rate |
|---|---|
| Rail Europe tickets | Over 75% |
| Jungfrau experiences | 30% |
| Big Bus tours | 20% |
| Merlin attractions | 20% |
These statistics demonstrate strong traveler interest in pre-booked European experiences, with rail travel showing the highest adoption rate among Indian travelers.
Streamlined Booking Process
While Indian travelers have previously been able to pay in Rupees for some tour packages, this latest update specifically enables standalone bookings for multiple operators in one location. Holiday packages on MakeMyTrip typically include six to eight pre-booked activities, providing travelers with comprehensive itinerary options.
Jasmeet Singh, Chief Commercial Officer – Holidays & Experiences at MakeMyTrip, explained the platform's approach: "By bringing multiple European operators onto a single platform, users can plan itineraries and pay in Indian Rupees without navigating separate websites or currencies."
Expanded Global Inventory
The European operator integration builds upon MakeMyTrip's existing extensive inventory, which now encompasses over 2 lakh experiences across 1,100 cities worldwide. This expansion reflects the company's continued efforts to integrate tours and activities into comprehensive trip planning solutions for Indian travelers, addressing the growing demand for seamless international travel booking experiences.
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