Mahindra & Mahindra has officially launched the electric variant of its successful XUV 3XO SUV, introducing the XUV 3XO EV at a starting price of ₹13.89 lakh. The launch follows the recent unveiling of the 7XO and represents the company's strategic expansion into electric mobility for the subcompact SUV segment, targeting urban and mass-market EV buyers.

Strategic Market Positioning and Customer Demand

Speaking to CNBC-TV18, Nalinikanth Gollagunta, Chief Executive Officer of Automotive Division at Mahindra & Mahindra Ltd., revealed that customer demand drove the decision to add an electric variant. "Since our launch in April 2024, the 3XO has become our fastest-selling SUV, with nearly 1.80 lakh units sold so far. Customers love the features and form factor, but they told us they also wanted an EV powertrain option," he explained.

Gollagunta emphasized that the XUV 3XO EV represents a variant addition rather than an entirely new model, providing customers with multiple powertrain choices. "The XUV 3XO rewrote the rules by bringing aspiration and accessibility together at scale. With the XUV 3XO EV, we are extending that winning proposition into electric mobility for customers who want an EV that simply fits their lives — day after day," he stated.

Pricing and Variants

The XUV 3XO EV is available in two well-equipped variants, both offering comprehensive features for urban mobility:

Customers can also opt for a 7.2 kW wall charger at an additional cost of ₹50,000.00, enhancing home charging convenience.

Performance and Battery Specifications

The XUV 3XO EV delivers impressive performance credentials that position it competitively in the electric SUV segment:

The vehicle offers multiple drive modes including Fun, Fast, and Fearless, allowing drivers to customize their driving experience based on preferences and conditions. Gollagunta noted that the XUV 3XO EV has been engineered around real usage patterns, ensuring reliable everyday mobility needs.

Advanced Safety and Technology Features

The XUV 3XO EV incorporates comprehensive safety and technology features, with the AX7L variant offering Level 2 ADAS capabilities:

Market Outlook and Production Strategy

Commenting on the broader EV market outlook, Gollagunta described the current phase as category-creation, where every new launch adds fresh volumes. "We see the EV market right now as a category-creation phase. Any slowdown is largely due to a lull in new product introductions, not a lack of interest. New launches excite customers, and that's what grows the EV market overall," he stated.

The CEO emphasized that the XUV 3XO EV combines instant electric performance with a package tuned for confidence and ease in city driving. Production can be scaled up as demand builds, given the shared base with the ICE 3XO.

Delivery Timeline and Market Impact

Deliveries for the XUV 3XO EV are scheduled to commence on February 23, 2026. With the back-to-back launches of the 7XO and the XUV 3XO EV, Mahindra is signaling an aggressive product pipeline across internal combustion and electric powertrains, positioning itself competitively in India's fast-growing EV market.

Mahindra & Mahindra has officially launched its premium SUV, the XUV 7XO, with pricing starting at ₹13.66 lakh (ex-showroom). The company has invested ₹415 crore in the launch, positioning the vehicle as a significant advancement over the popular XUV700, which has served over 300,000 customers since its 2021 launch. The XUV 7XO represents the next evolution with five pioneering tech disruptions and premium sophistication.

Official Launch Details and Pricing

The XUV 7XO was officially launched on January 5, 2026, with comprehensive variant pricing now revealed. Bookings will commence on January 14, 2026, with deliveries starting the same day for select variants.

Complete Variant Pricing Structure

The XUV 7XO offers extensive variant options with introductory pricing for the first 40,000 customer deliveries. The pricing structure spans from the base AX variant to the premium AX7L variant.

Five Pioneering Tech Disruptions

The XUV 7XO introduces segment-first technologies that set new benchmarks in the SUV category. These innovations span suspension technology, infotainment systems, and driver assistance features.

Advanced Technology and Premium Features

The XUV 7XO features a coast-to-coast 31.24cm triple HD screen setup powered by the Qualcomm Snapdragon SA8155P chipset, marking its first introduction in an ICE vehicle in India. The 16-speaker Harman Kardon audio system delivers exceptional spectral balance with Dolby Atmos and Dolby Vision integration.

Production and Investment Details

The XUV 7XO will be manufactured at Mahindra's Chakan facility in Maharashtra, which has an annual installed capacity of 120,000 units. The ₹415 crore investment will be funded through internal accruals, demonstrating the company's strong financial position.

Performance and Delivery Timeline

The XUV 7XO retains the robust mechanical foundation with best-in-segment 2.0L mStallion TGDi gasoline and 2.2L mHawk turbo-diesel engines. The vehicle achieves 0-60 km/h acceleration in under 5 seconds for the petrol manual variant.