Mahindra Launches XUV 3XO EV at ₹13.89 Lakh, Targets Mass-Market EV Buyers
Mahindra & Mahindra has launched the XUV 3XO EV starting at ₹13.89 lakh, featuring a 39.4 kWh battery with 285 km range and Level 2 ADAS capabilities. The launch follows strong customer demand for an electric variant of their fastest-selling SUV, with nearly 1.80 lakh units sold since April 2024. Deliveries commence February 23, 2026.
*this image is generated using AI for illustrative purposes only.
Mahindra & Mahindra has officially launched the electric variant of its successful XUV 3XO SUV, introducing the XUV 3XO EV at a starting price of ₹13.89 lakh. The launch follows the recent unveiling of the 7XO and represents the company's strategic expansion into electric mobility for the subcompact SUV segment, targeting urban and mass-market EV buyers.
Strategic Market Positioning and Customer Demand
Speaking to CNBC-TV18, Nalinikanth Gollagunta, Chief Executive Officer of Automotive Division at Mahindra & Mahindra Ltd., revealed that customer demand drove the decision to add an electric variant. "Since our launch in April 2024, the 3XO has become our fastest-selling SUV, with nearly 1.80 lakh units sold so far. Customers love the features and form factor, but they told us they also wanted an EV powertrain option," he explained.
Gollagunta emphasized that the XUV 3XO EV represents a variant addition rather than an entirely new model, providing customers with multiple powertrain choices. "The XUV 3XO rewrote the rules by bringing aspiration and accessibility together at scale. With the XUV 3XO EV, we are extending that winning proposition into electric mobility for customers who want an EV that simply fits their lives — day after day," he stated.
Pricing and Variants
The XUV 3XO EV is available in two well-equipped variants, both offering comprehensive features for urban mobility:
| Variant: | Price (Ex-Showroom) |
|---|---|
| AX5 | ₹13.89 Lakh |
| AX7L | ₹14.96 Lakh |
Customers can also opt for a 7.2 kW wall charger at an additional cost of ₹50,000.00, enhancing home charging convenience.
Performance and Battery Specifications
The XUV 3XO EV delivers impressive performance credentials that position it competitively in the electric SUV segment:
| Performance Parameter: | Specification |
|---|---|
| Battery Capacity: | 39.4 kWh |
| Real-world Range: | Up to 285 km |
| Power Output: | 110 kW |
| Torque: | 310 Nm |
| 0-100 km/h: | 8.3 seconds |
| Turning Circle: | 10.6 meters |
The vehicle offers multiple drive modes including Fun, Fast, and Fearless, allowing drivers to customize their driving experience based on preferences and conditions. Gollagunta noted that the XUV 3XO EV has been engineered around real usage patterns, ensuring reliable everyday mobility needs.
Advanced Safety and Technology Features
The XUV 3XO EV incorporates comprehensive safety and technology features, with the AX7L variant offering Level 2 ADAS capabilities:
| Technology Feature: | Details |
|---|---|
| ADAS Features: | Lane Keep Assist, Auto Emergency Braking, Adaptive Cruise Control |
| Connected Technology: | Adrenox with 80+ features and built-in Alexa |
| Audio System: | 7-speaker Harman Kardon with Dolby Atmos |
| Display System: | Twin 10.25-inch HD displays |
| Safety Equipment: | Six airbags, 360-degree surround view system |
Market Outlook and Production Strategy
Commenting on the broader EV market outlook, Gollagunta described the current phase as category-creation, where every new launch adds fresh volumes. "We see the EV market right now as a category-creation phase. Any slowdown is largely due to a lull in new product introductions, not a lack of interest. New launches excite customers, and that's what grows the EV market overall," he stated.
The CEO emphasized that the XUV 3XO EV combines instant electric performance with a package tuned for confidence and ease in city driving. Production can be scaled up as demand builds, given the shared base with the ICE 3XO.
Delivery Timeline and Market Impact
Deliveries for the XUV 3XO EV are scheduled to commence on February 23, 2026. With the back-to-back launches of the 7XO and the XUV 3XO EV, Mahindra is signaling an aggressive product pipeline across internal combustion and electric powertrains, positioning itself competitively in India's fast-growing EV market.
Historical Stock Returns for Mahindra & Mahindra
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.87% | -0.44% | -7.22% | +11.67% | +11.17% | +331.89% |
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