Mahindra & Mahindra has officially launched its premium SUV, the XUV 7XO, with pricing starting at ₹13.66 lakh (ex-showroom). The company has invested ₹415 crore in the launch, positioning the vehicle as a significant advancement over the popular XUV700, which has served over 300,000 customers since its 2021 launch. The XUV 7XO represents the next evolution with five pioneering tech disruptions and premium sophistication.

Official Launch Details and Pricing

The XUV 7XO was officially launched on January 5, 2026, with comprehensive variant pricing now revealed. Bookings will commence on January 14, 2026, with deliveries starting the same day for select variants.

Complete Variant Pricing Structure

The XUV 7XO offers extensive variant options with introductory pricing for the first 40,000 customer deliveries. The pricing structure spans from the base AX variant to the premium AX7L variant.

Five Pioneering Tech Disruptions

The XUV 7XO introduces segment-first technologies that set new benchmarks in the SUV category. These innovations span suspension technology, infotainment systems, and driver assistance features.

Advanced Technology and Premium Features

The XUV 7XO features a coast-to-coast 31.24cm triple HD screen setup powered by the Qualcomm Snapdragon SA8155P chipset, marking its first introduction in an ICE vehicle in India. The 16-speaker Harman Kardon audio system delivers exceptional spectral balance with Dolby Atmos and Dolby Vision integration.

Production and Investment Details

The XUV 7XO will be manufactured at Mahindra's Chakan facility in Maharashtra, which has an annual installed capacity of 120,000 units. The ₹415 crore investment will be funded through internal accruals, demonstrating the company's strong financial position.

Performance and Delivery Timeline

The XUV 7XO retains the robust mechanical foundation with best-in-segment 2.0L mStallion TGDi gasoline and 2.2L mHawk turbo-diesel engines. The vehicle achieves 0-60 km/h acceleration in under 5 seconds for the petrol manual variant.

Mahindra Group CEO and Managing Director Anish Shah has delivered a strategic message to employees, urging them to 'think big, do less, and execute flawlessly' as the diversified conglomerate looks toward 2026. In his new year address to the homegrown farm equipment-to-aerostructures group, Shah emphasized the importance of maintaining a confident, collaborative mindset while staying agile and bold in execution.

Strategic Vision and Core Philosophy

Shah's message centered on balancing ambitious thinking with focused execution. "We look forward to 2026 with confidence. We will be collaborative, agile, and bold…working as one team to live our purpose and achieve our potential," he wrote to employees. The CEO stressed that enjoying the journey remains equally important as achieving strategic objectives.

The Mahindra Group leader reinforced the significance of staying grounded in organizational values even during periods of growth and expansion. This approach reflects the company's commitment to sustainable development while pursuing ambitious business goals.

Banyan Tree Growth Model

Drawing from Chairman Anand Mahindra's banyan tree analogy introduced at the Board offsite and AGM in 2014, Shah illustrated the group's unique business philosophy:

"Just like the banyan tree, even as we rise, we must stay rooted in our values while building new trunks that will one day stand tall and reach out to the sky," Shah explained. This organic growth model emphasizes interconnected business units moving as one cohesive organization.

Performance Despite Challenges

Reflecting on 2025, Shah acknowledged the group faced an "unprecedented level of uncertainty" but praised employees for their resilience. He credited his colleagues for taking challenges in stride and helping the organization stay on track. "We've lived up to our mantra from the past few decades, 'When the going gets tough, Mahindra gets going', and each of our businesses has delivered strong results… once again," Shah noted.

The CEO emphasized that the group's success stems not just from what it achieves, but how it achieves its objectives, reinforcing the importance of ethical business practices and value-driven leadership.