LIC Launches 'Jeevan Utsav' Single Premium Plan with Guaranteed Returns
Life Insurance Corporation of India announces the launch of its new Jeevan Utsav Single Premium whole life insurance plan starting January 12, featuring guaranteed returns and lifelong coverage with a one-time premium payment. The non-participating, non-linked plan offers financial stability independent of market performance, while a concurrent pan-India revival campaign provides up to 30% concessions on late fees for lapsed policies until March 2.

*this image is generated using AI for illustrative purposes only.
Life Insurance Corporation of India has announced the launch of its new 'Jeevan Utsav' Single Premium insurance product, set to be available from January 12. The state-owned insurer filed disclosures under Regulation 30 of the SEBI Listing Regulations, informing stock exchanges about this customer-focused initiative designed for the domestic market with lifelong financial protection and guaranteed benefits.
Product Overview and Structure
The Jeevan Utsav Single Premium is a comprehensive whole life insurance plan that combines protection with savings benefits. As a non-participating and non-linked plan, it offers guaranteed returns that are not tied to stock market performance, providing financial certainty to policyholders.
| Parameter | Details |
|---|---|
| Product Name | LIC's Jeevan Utsav Single Premium |
| Category | Non-Par, Non-Linked, Individual, Savings, Whole Life Insurance Plan |
| Launch Date | January 12 |
| Premium Structure | Single premium payment |
| Market Focus | Domestic market |
| Returns Type | Guaranteed and fixed |
Key Features and Benefits
The single premium structure allows customers to pay the entire premium upfront and receive lifelong coverage. Since it is a non-linked plan, returns are guaranteed and fixed, providing stability regardless of market fluctuations. The non-participating nature means no bonus is added, with beneficiaries receiving the sum assured and any other guaranteed benefits stated in the policy.
The product is designed to provide financial support to families in case of the unfortunate death of the life assured, while also offering survival benefits for the policyholder. This mirrors the structure of LIC's existing Jeevan Utsav plan with multiple premiums, which focuses on providing "financial support to families in case of unfortunate death of Life Assured and survival benefits in the form of Regular Income Benefit or Flexi Income Benefit."
Special Revival Campaign
Alongside the product launch, LIC has introduced a pan-India revival campaign for policyholders whose individual insurance policies have lapsed. Running till March 2, this campaign offers significant financial concessions to help customers restore their coverage.
| Campaign Feature | Details |
|---|---|
| Campaign Duration | Till March 2 |
| Coverage | Pan-India |
| Non-Linked Plans Concession | Up to 30% on late fees |
| Maximum Cap | ₹5,000.00 |
| Micro Insurance Plans | Full waiver of late fees |
| Revival Period | Within 5 years from first unpaid premium |
Regulatory Compliance and Availability
Both announcements were made through proper regulatory channels, with notifications sent to BSE Limited and the National Stock Exchange of India. The disclosures ensure transparency for stakeholders and investors while maintaining corporate governance standards. Complete product information and campaign details are available on the corporation's official website at www.licindia.in for easy access by potential customers and existing policyholders.
Historical Stock Returns for LIC of India
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.66% | -2.00% | -3.69% | -11.22% | -4.40% | -4.28% |
















































