ITC Hotels , a division of ITC Limited, has made significant strides in its expansion strategy with the opening of a new Welcomhotel in Bodh Gaya, Bihar, while also exploring opportunities in the branded residences sector.

New Welcomhotel in Bodh Gaya

ITC Hotels has unveiled its latest property, a Welcomhotel in the historically significant city of Bodh Gaya, Bihar. Here are the key details of the new hotel:

The strategic location and facilities of this new Welcomhotel position it to enhance MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Bihar, potentially boosting the state's hospitality sector.

Focus on Local Heritage and Service Excellence

Anil Chadha, Managing Director of ITC Hotels, emphasized the property's commitment to celebrating local heritage while maintaining the brand's hallmark of service excellence. This approach aligns with ITC Hotels' strategy of offering unique, location-specific experiences to its guests.

Expansion into Branded Residences

In a notable development, ITC Hotels is exploring opportunities in the branded residences market. The company reports receiving interest from developers to extend its brand into luxury living spaces. This move could represent a significant diversification of ITC Hotels' portfolio.

Leveraging Core Competencies

Chadha highlighted several key areas where ITC Hotels plans to add value in its branded residences venture:

1. Culinary Expertise
2. Wellness Services
3. Sustainable Practices

These core competencies, developed through years of hospitality experience, could provide a competitive edge in the luxury living space market.

Commitment to Sustainability

ITC Hotels continues to demonstrate its commitment to environmental responsibility. Chadha noted that all company-owned properties are LEED Platinum certified, underscoring ITC's focus on sustainable hospitality practices.

This expansion and diversification strategy by ITC Hotels reflects the company's efforts to strengthen its position in the hospitality sector while exploring new avenues for growth in related luxury markets.

ITC Hotels has made a strategic move to expand its presence in Kerala by signing definitive agreements with Silvercastle Holidays and Resorts. The deal introduces the 'Storii by ITC Hotels Wayanad Silverwoods,' a 62-room property situated alongside the picturesque Banasura Sagar Dam in Wayanad, Kerala.

Expansion into Kerala

This agreement marks a significant milestone for ITC Hotels as it debuts its Storii brand in Kerala, further strengthening the hotel chain's footprint in the state. The choice of Wayanad as the location for this new property underscores the company's recognition of Kerala's diverse landscapes and rich cultural heritage.

Strategic Partnership

Anil Chadha, Managing Director of ITC Hotels, emphasized the compelling factors that led to this partnership. He highlighted Kerala's unique blend of natural beauty and cultural significance, making it an attractive destination for the hospitality industry.

Storii by ITC Hotels

The Storii brand operates as a collection of boutique properties, offering guests a more intimate and localized experience. This new addition in Wayanad aligns with the brand's ethos of providing distinctive stays in captivating locations.

ITC Hotels' Growing Portfolio

With this latest addition, ITC Hotels continues to expand its impressive portfolio. The company now boasts:

• Over 140 hotels
• More than 13,000 keys
• Presence in 90 destinations across India

This extensive network demonstrates ITC Hotels' commitment to providing diverse hospitality experiences throughout the country.

The launch of 'Storii by ITC Hotels Wayanad Silverwoods' not only enhances ITC's presence in Kerala but also adds a unique offering to the state's tourism landscape. As the hospitality industry continues to evolve, ITC Hotels' strategic expansion and brand diversification position it well to cater to the changing preferences of modern travelers.