Recent dealer reports indicate that cigarette prices have increased by up to ₹2 per stick in certain areas. The price adjustments affect ITC 's tobacco product portfolio across select markets, reflecting changes in the cigarette pricing landscape.

Price Adjustment Details

According to dealer reports, the price increases vary across different regions, with some areas experiencing the maximum increase of ₹2 per stick. The adjustments appear to be implemented at the retail level, as indicated by feedback from the dealer network.

Market Impact

The price adjustments come as dealers across various markets report changes in cigarette pricing structures. The increases are being observed in specific geographical areas, suggesting a targeted approach to pricing modifications in the tobacco segment.

The dealer network's reports provide insights into the current pricing dynamics in the cigarette market, with variations observed across different regions. These price changes reflect the ongoing adjustments in the tobacco products sector.

ITC Limited has completed the voluntary liquidation of its wholly-owned subsidiary Prag Agro Farm Limited, with the dissolution taking effect from December 10, 2025. The company received the National Company Law Tribunal (NCLT) Mumbai Bench order on December 18, 2025, confirming the completion of the liquidation process.

Regulatory Disclosure and Timeline

The company has made the mandatory disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, informing stock exchanges about the subsidiary's dissolution. The NCLT order was received at 7:12 PM on December 18, 2025, marking the formal completion of the voluntary liquidation proceedings.

Financial Impact Assessment

The liquidated subsidiary had minimal financial impact on ITC's overall operations. Prag Agro Farm Limited reported total income of ₹9.62 lakhs for FY 2024-25, representing merely 0.0001% of ITC Limited's total income. The subsidiary's net worth as of March 31, 2025, stood at ₹82.11 lakhs, constituting 0.0013% of ITC's net worth.

Corporate Structure Optimization

With the completion of this liquidation, Prag Agro Farm Limited has ceased to be a wholly-owned subsidiary of ITC Limited. This strategic move represents the company's ongoing efforts to streamline its subsidiary portfolio and optimize its corporate structure. The voluntary nature of the liquidation indicates a planned approach to focus resources on core business areas while maintaining regulatory compliance throughout the dissolution process.