ITC Seeks CCI Approval for Rs 3,498 Crore Acquisition of Century Pulp and Paper
ITC Ltd. has applied to the Competition Commission of India for approval to acquire Century Pulp and Paper from Aditya Birla Real Estate Ltd. for Rs 3,498 crore. The deal involves a slump sale of the pulp and paper business, which has an installed capacity of 4.80 lakh metric tonnes per annum. Both companies believe the transaction won't raise competition concerns due to the highly competitive nature of the market. This acquisition aligns with ITC's strong presence in the paperboards and packaging segment, while allowing ABREL to focus on its core real estate business.

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ITC Ltd. , a diversified conglomerate, has taken a significant step towards expanding its paper and packaging business. The company has applied to the Competition Commission of India (CCI) for approval to acquire the pulp and paper business of Aditya Birla Real Estate Ltd. (ABREL) for Rs 3,498.00 crore.
Acquisition Details
The acquisition target is Century Pulp and Paper (CPP), a well-established entity in the paper industry. Key points of the deal include:
- Acquisition Cost: Rs 3,498.00 crore
- Target Company: Century Pulp and Paper (CPP)
- Current Owner: Aditya Birla Real Estate Ltd. (ABREL)
- Transaction Type: Slump sale
About Century Pulp and Paper
- Establishment: 1984
- Location: Lalkuan, Uttarakhand
- Installed Capacity: 4.80 lakh metric tonnes per annum
Transaction Background
- ABREL's board approved the business transfer agreement in March for the divestment.
- Both ITC and ABREL have stated that the transaction is unlikely to raise competition concerns, citing the highly competitive nature of the market.
Strategic Implications
For ITC
- The acquisition aligns with ITC's strong presence in the paperboards and packaging segment.
- ITC's paperboards and packaging division has been performing well, generating a free cash flow of Rs 4,000.00 crore during FY20-24.
For ABREL
- The divestment is described as a value-unlocking exercise.
- It allows ABREL to focus on its core real estate business.
Market Impact
The proposed acquisition is subject to CCI approval, which will assess any potential impact on market competition. However, both parties have expressed confidence that the deal will not raise significant competition concerns due to the highly competitive nature of the paper industry.
This strategic move by ITC demonstrates the company's commitment to strengthening its position in the pulp and paper sector, while also highlighting the dynamic nature of India's corporate landscape where companies are actively realigning their business portfolios to focus on core competencies and growth areas.
Historical Stock Returns for ITC
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-0.61% | -1.15% | -2.20% | +1.49% | -14.78% | +116.71% |