Indri Single Malt Whisky Crowned No.1 in India, Achieves Record 2.04 Million Bottle Sales
Piccadily Agro Industries Limited's Indri single malt whisky has become India's largest-selling single malt and the fastest-selling Indian single malt globally. The brand achieved sales of 2.04 million bottles (170,000 9-liter cases), with 124,000 cases sold domestically and 46,000 cases overseas. The International Wine & Spirits Record (IWSR) certified Indri as the 'No.1 malt whisky in India'. Factors contributing to its success include liquid quality, use of Indian ingredients, and unique flavor profile. The product range includes Indri-Trini, Indri-Dru, Diwali Collector's Editions, and Founder's Reserve 11YO, which have won numerous accolades. Piccadily Agro Industries Limited aims to position Indri among the top 5 selling single malt brands globally in the coming years.

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Piccadily Agro Industries Limited has announced a historic milestone for its Indri single malt whisky, solidifying its position as a dominant player in the Indian and global whisky market. The company's flagship brand has not only become India's largest-selling single malt but has also earned the title of the fastest-selling Indian single malt globally.
Record-Breaking Sales
Indri single malt whisky achieved remarkable sales of 2.04 million bottles, equivalent to 170,000 9-liter cases. This impressive figure comprises 124,000 cases sold domestically and 46,000 cases in overseas markets, showcasing the brand's strong appeal both at home and abroad.
Industry Recognition
The International Wine & Spirits Record (IWSR), a globally respected authority on alcohol consumption data, has certified Indri as the "No.1 malt whisky in India." This recognition places Indri ahead of both domestic and international competitors, cementing its status in the premium spirits category.
Factors Behind Success
Praveen Malviya, CEO (IMFL) of Piccadily Agro Industries Limited, attributed the brand's success to several key factors:
- Liquid quality and customer satisfaction
- Use of Indian ingredients and local barley
- Unique flavor profile imparted by the distinctive terroir
"We have strived to make a single malt that is second to none, while staying true to our heritage and provenance, and keeping Indian ingredients at the core of all our products," Malviya stated.
Product Range and Accolades
Indri's product lineup includes:
- Indri-Trini: A three-wood matured expression
- Indri-Dru: A cask strength offering
- Indri Diwali Collector's Editions: Known for commanding premiums in the secondary market
- Indri Founder's Reserve 11YO: An ultra-premium expression
These expressions have consistently won gold medals and top honors at prestigious global spirits competitions, including the title of "Best in the World."
Company Background
Piccadily Agro Industries Limited, a publicly listed company, operates its manufacturing facility in Indri, Haryana. Spread across 168 acres, the facility produces a range of products including malt, alcohol, ethanol, and sugar. The company launched Indri in 2022, marking its entry into the premium single malt whisky market.
Future Aspirations
With this achievement, Piccadily Agro Industries Limited has set its sights on even loftier goals. The company aims to position Indri among the top 5 selling single malt brands globally in the coming years, further establishing India's presence on the world whisky stage.
As Indri continues to gain recognition and market share, it not only represents a success story for Piccadily Agro Industries Limited but also showcases the potential of Indian-made premium spirits in the global market.