Hyundai Motor India Limited has announced key changes in its senior management structure, appointing a new leader for its Genesis luxury brand operations while restructuring its leadership team effective February 16, 2026.

Senior Management Changes

The company has made two significant personnel changes as part of its organizational restructuring:

New Genesis Leadership

Mr. Madhurendra Malu has been appointed as the Vertical Head for Genesis, bringing extensive automotive industry experience to lead the luxury brand's operations in India. His appointment signals the company's commitment to strengthening its premium segment presence.

Professional Background

Malu's career spans over two decades in the automotive sector, with notable achievements across multiple organizations:

• JSW MG Motor India: Successfully launched the MG SELECT luxury channel
• SKODA Auto India: Led massive expansion of the dealer network
• Maruti Suzuki: Held diverse leadership roles across sales and strategy during an extended tenure
• Education: Alumni of MDI Gurgaon

His expertise in data-driven strategy and luxury market positioning is expected to accelerate Genesis's premium positioning and launch activities in the Indian market.

Regulatory Compliance

The changes have been communicated to both the National Stock Exchange of India Limited and BSE Limited in compliance with Regulation 30 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. The company has confirmed that Mr. Madhurendra Malu has no relationship with any Director on the Board of the Company.

Strategic Implications

The appointment of Malu as Genesis Vertical Head reflects Hyundai Motor India's focus on expanding its luxury vehicle segment in the Indian market. His proven track record in luxury channel development and dealer network expansion positions him well to drive the Genesis brand's growth strategy in India's evolving premium automotive landscape.

Hyundai Motor India is demonstrating strong optimism about its export growth trajectory, with strategic plans to maintain momentum through Q4 and beyond by opening new international markets. The company has outlined a comprehensive strategy focusing on SUV launches due to growing demand while leveraging Free Trade Agreements (FTAs) to export cars to Europe from India.

Strategic Focus on SUV Segment

The automotive manufacturer is prioritizing SUV launches in response to growing market demand. This strategic shift reflects the company's commitment to aligning its product portfolio with evolving consumer preferences and market trends in both domestic and international markets.

European Export Strategy Through FTAs

Hyundai Motor India is looking to utilize Free Trade Agreements to facilitate car exports to Europe from India. This approach represents a significant component of the company's international expansion strategy, as the European Union offers substantial potential for growth with its sophisticated automotive market and stringent quality standards.

Export Growth Projections

Industry estimates indicate promising growth prospects for the automotive manufacturer, with projected growth rates of 5% to 6% for fiscal year 2026-2027. These projections align closely with the company's strategic goals and reflect confidence in its ability to capture new market opportunities through both SUV segment focus and European market penetration.

Future Outlook

The company's dual strategy of focusing on SUV launches while leveraging FTAs for European exports demonstrates a comprehensive approach to international growth. This strategic positioning aims to capitalize on growing SUV demand while utilizing trade agreements to access new geographic territories, supporting the projected growth targets for the upcoming fiscal years.