Hyundai Motor India Limited has announced key changes in its senior management structure, appointing a new leader for its Genesis luxury brand operations while restructuring its leadership team effective February 16, 2026.

Senior Management Changes

The company has made two significant personnel changes as part of its organizational restructuring:

New Genesis Leadership

Mr. Madhurendra Malu has been appointed as the Vertical Head for Genesis, bringing extensive automotive industry experience to lead the luxury brand's operations in India. His appointment signals the company's commitment to strengthening its premium segment presence.

Professional Background

Malu's career spans over two decades in the automotive sector, with notable achievements across multiple organizations:

• JSW MG Motor India: Successfully launched the MG SELECT luxury channel
• SKODA Auto India: Led massive expansion of the dealer network
• Maruti Suzuki: Held diverse leadership roles across sales and strategy during an extended tenure
• Education: Alumni of MDI Gurgaon

His expertise in data-driven strategy and luxury market positioning is expected to accelerate Genesis's premium positioning and launch activities in the Indian market.

Regulatory Compliance

The changes have been communicated to both the National Stock Exchange of India Limited and BSE Limited in compliance with Regulation 30 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. The company has confirmed that Mr. Madhurendra Malu has no relationship with any Director on the Board of the Company.

Strategic Implications

The appointment of Malu as Genesis Vertical Head reflects Hyundai Motor India's focus on expanding its luxury vehicle segment in the Indian market. His proven track record in luxury channel development and dealer network expansion positions him well to drive the Genesis brand's growth strategy in India's evolving premium automotive landscape.

Hyundai Motor India has unveiled an ambitious five-year growth strategy designed to strengthen its position in the Indian automotive market through substantial investments and an extensive product portfolio expansion.

Growth Targets and Market Positioning

The company has set aggressive targets for the next five years, aiming to achieve over 7% compound annual growth rate (CAGR) while targeting a 15% market share in India's competitive automotive sector.

Investment and Product Development Strategy

The growth plan is backed by a significant financial commitment of INR 45,000 crore, which will be deployed across various aspects of business expansion and product development. This substantial investment underscores the company's confidence in the Indian market's potential and its commitment to long-term growth.

Comprehensive Product Portfolio Expansion

A key component of the strategy involves launching 26 new products over the five-year period. The product lineup will span multiple powertrain technologies to cater to diverse consumer preferences:

Technology Diversification

• Hybrid Vehicles: Addressing the growing demand for fuel-efficient alternatives
• Electric Vehicles (EVs): Capitalizing on India's transition toward electrification
• CNG Models: Catering to cost-conscious consumers seeking alternative fuel options

Market Strategy and Future Outlook

The comprehensive approach reflects Hyundai Motor India's strategy to address various market segments simultaneously, from traditional internal combustion engines to next-generation electric and hybrid technologies. The planned product launches across hybrid, EV, and CNG categories demonstrate the company's commitment to offering diverse mobility solutions aligned with India's evolving automotive preferences and regulatory environment.

This strategic roadmap positions the company to leverage multiple growth drivers while building a robust foundation for sustained market expansion in India's dynamic automotive sector.