Hexaware Technologies , a leading global IT solutions provider, has announced a strategic collaboration with the San Francisco Unicorns cricket team, extending through the 2026 Major League Cricket season. This partnership comes on the heels of Hexaware's impressive financial results for the fourth quarter and full year of 2024, showcasing the company's robust growth and expansion strategies.

Cricket Meets Tech: A Winning Partnership

The collaboration with the San Francisco Unicorns positions Hexaware as an Official Partner of the Bay Area's cricket team. As part of this association, Hexaware's branding will be prominently featured on the team's helmets and caps, along with perimeter signage displays. This move aligns with Hexaware's efforts to promote sports and enhance fan engagement through innovative technology solutions.

R Srikrishna, CEO and Executive Director of Hexaware, expressed enthusiasm about the partnership, stating, "At Hexaware, we are passionate about leveraging technology to create extraordinary experiences, and partnering with the San Francisco Unicorns is a testament to that. Together, we look forward to help bring innovation to the dynamic world of cricket and engaging with fans in meaningful and impactful ways."

Strong Financial Foundations

The timing of this announcement coincides with Hexaware's release of its financial results for Q4 and full-year 2024, painting a picture of a company on solid financial footing:

• Q4 2024 Revenue: $372.3 million, up 18.5% year-over-year
• Full-year 2024 Revenue: $1,428.9 million, a 13.7% increase from 2023
• Q4 2024 EBITDA: 16.3% margin, expanding 326 basis points year-over-year
• Full-year 2024 EBITDA: 15.9% margin, up 59 basis points from 2023

Key Financial Highlights

Strategic Growth and Client Expansion

Hexaware's financial performance reflects its success in expanding its client base and deepening existing relationships:

• Added 1 customer in the $100 million+ revenue category
• Increased the number of $20 million+ customers from 11 in 2023 to 15 in 2024
• Maintained a healthy client concentration, with the top 10 customers accounting for 35.8% of revenue in 2024

Looking Ahead

The collaboration with the San Francisco Unicorns and the strong financial results position Hexaware for continued growth in 2025 and beyond. As the company leverages its technological expertise to enhance fan engagement in cricket, it also continues to drive digital transformation for its diverse client base across various industries.

Nidhi Alexander, Chief Marketing Officer at Hexaware, summarized the significance of the partnership: "This collaboration is a proud milestone in Hexaware's journey of supporting sports. Partnering with the San Francisco Unicorns reflects our commitment to innovation and excellence, allowing us to create meaningful connections with fans while elevating our brand in the community."

As Hexaware steps up to the crease with the San Francisco Unicorns, it's clear that the company is not just playing the tech game but is also making strategic moves in the world of sports and entertainment, backed by a solid financial performance.

Hexaware Technologies , a leading provider of IT solutions and services, has announced an exciting collaboration with the San Francisco Unicorns, a professional cricket team in Major League Cricket (MLC). This strategic partnership, set to run through the 2026 league season, aims to leverage technology to enhance fan engagement and elevate the overall cricket experience in the United States.

A Tech-Driven Partnership

The collaboration positions Hexaware as the Official Partner of the San Francisco Unicorns, marking a significant milestone in the company's journey of supporting sports. As part of this partnership, Hexaware's branding will be prominently featured on the team's helmets and caps, as well as on perimeter signage displays during matches.

Enhancing Fan Engagement Through Innovation

R Srikrishna, CEO and Executive Director of Hexaware, expressed enthusiasm about the partnership, stating, "At Hexaware, we are passionate about leveraging technology to create extraordinary experiences, and partnering with the San Francisco Unicorns is a testament to that. Together, we look forward to bringing innovation to the dynamic world of cricket and engaging with fans in meaningful and impactful ways."

Mutual Benefits and Shared Vision

Anand Rajaraman, Co-Owner of the San Francisco Unicorns, welcomed the collaboration, saying, "We are excited to welcome Hexaware Technologies as an Official Partner of the San Francisco Unicorns. Their efforts to innovate and excel align with our vision for the future of cricket."

Expanding Cricket's Reach in the Bay Area

The partnership comes at an exciting time for the San Francisco Unicorns, who are preparing for the third season of Major League Cricket in Summer 2025. Notably, this will be the first time MLC matches will be played in the Bay Area, with the Oakland Coliseum joining the roster of venues.

A Boost for Both Parties

For Hexaware, this collaboration represents an opportunity to showcase its technological prowess in a new arena while connecting with a growing cricket fanbase. For the San Francisco Unicorns, the partnership brings the promise of enhanced digital experiences for fans and potentially new ways to engage with the community.

Nidhi Alexander, Chief Marketing Officer at Hexaware, summarized the significance of the partnership: "This collaboration is a proud milestone in Hexaware's journey of supporting sports. Partnering with the San Francisco Unicorns reflects our commitment to innovation and excellence, allowing us to create meaningful connections with fans while elevating our brand in the community."

As cricket continues to gain popularity in the United States, this collaboration between Hexaware Technologies and the San Francisco Unicorns stands as a testament to the sport's growing appeal and the increasing intersection of technology and sports entertainment.