HCL Technologies , a global leader in technology services and solutions, has made a significant move in the Indian marketing technology landscape with the launch of its AI-first MarTech platform, HCL Unica+. The platform, designed for hyper-personalized, data-driven marketing, was unveiled at the ET MarTech+ Summit & Awards, targeting India's vast market of over 800 million internet users.

AI-Driven Marketing for the Intelligence Economy

HCL Unica+ is positioned as a game-changer in the evolving marketing landscape, which HCL refers to as the 'Intelligence Economy'. The platform is built to address the unique challenges of India's diverse, multi-lingual market, enabling brands to connect with a digital-native population that expects relevance at every touchpoint.

Rajesh Iyer, Executive Vice President & Portfolio General Manager, Business & Industry Solutions at HCLSoftware, stated, "We're moving beyond the Attention Economy into the Intelligence Economy. HCL Unica+ is the force multiplier for this shift. It's not just about reaching customers; it's about leveraging context to get it right every time, at every touchpoint."

Proven Performance at Scale

The platform has already demonstrated its capabilities by powering one of India's top financial institutions. It currently manages 500 million customer accounts across 1.4 billion potential touchpoints in 28 languages, showcasing its ability to handle large-scale, complex marketing challenges.

Market Potential and Industry Outlook

With India's MarTech industry projected to reach $94.00 billion by 2030, HCL Unica+ is well-positioned to help enterprises capitalize on the future of marketing. The platform emphasizes precision, personalization, and performance, all powered by artificial intelligence.

Rajiv Shesh, Chief Revenue Officer at HCLSoftware, emphasized the platform's focus on precision: "In today's market, it's not just about volume, it's about precision. HCL Unica+ redefines customer experience by helping marketers understand evolving customer needs and deliver experiences that build real trust."

Industry Perspectives

Sidhant Khanna, SVP at IndusInd Bank, highlighted the platform's relevance in today's digital landscape: "In today's always-on world, reach isn't enough, it's about relevance. With AI-powered insights, we can finally anticipate customer needs, cut through the noise and deliver the kind of hyper-personalized experiences that build real trust and lasting growth."

Harish Padmanabhan, Director of Global Partnerships at Xerago, described HCL Unica+ as "an AI-first, data-driven, integrated marketing automation platform purpose-built for the Intelligence Economy."

HCL Technologies' Market Position

HCL Technologies continues to strengthen its position in the global technology market. The company reported consolidated revenues of $14.00 billion. With a workforce of over 223,000 people across 60 countries, HCL Technologies is well-equipped to support the rollout and implementation of HCL Unica+ on a global scale.

As businesses in India and beyond seek to navigate the complexities of modern marketing, HCL Unica+ represents a significant step forward in leveraging AI and data to deliver more effective, personalized customer experiences. The platform's launch underscores HCL Technologies' commitment to innovation and its focus on addressing the evolving needs of businesses in the digital age.

HCL Technologies (HCLTech), a leading global technology company, has announced the appointment of Amitabh Kant as an Independent Director to its Board, effective September 8, 2025. The appointment, which is for a five-year term until September 7, 2030, is subject to shareholder approval through a postal ballot.

Distinguished Career in Public Service

Amitabh Kant, aged 69, brings a wealth of experience to HCLTech's board. Most recently, he served as India's G20 Sherpa, playing a pivotal role in the country's G20 Presidency from 2022 to 2023. His leadership culminated in the unanimous adoption of the New Delhi Leaders' Declaration, which addressed critical global issues including economic growth, digital infrastructure, and climate finance.

Impressive Track Record

Kant's illustrious career spans key senior positions in the Government of India. He served as the Chief Executive Officer (CEO) of the National Institution for Transforming India (NITI Aayog) for over six years. During his tenure, he spearheaded transformative initiatives such as the Aspirational Districts Program, aimed at uplifting India's most underdeveloped districts.

His contributions extend to various sectors, including:

• Heading the Department for Industrial Policy and Promotion (DIPP)
• Serving as CEO of the Delhi-Mumbai Industrial Corridor Development Corporation (DMICDC)
• Conceptualizing the 'God's Own Country' campaign as Secretary of Tourism for the Government of Kerala
• Driving initiatives like Startup India, Make in India, and Ease of Doing Business reforms

Leadership's Perspective

Roshni Nadar Malhotra, Chairperson of HCLTech, expressed enthusiasm about the appointment, stating, "His rich experience in building public sector institutions and contribution to India's reforms will offer immense insights towards shaping HCLTech's growth strategy."

C. Vijayakumar, CEO & Managing Director of HCLTech, added, "Amitabh joins us at a pivotal moment in our journey as well as within the industry. His thought leadership and long-term thinking will be invaluable in shaping our strategy."

Kant's Response

Upon his appointment, Amitabh Kant commented, "HCLTech is among the finest corporate institutions in India. I am pleased to be part of its growth journey and look forward to working with the Board."

Recognition and Achievements

Kant's contributions have been widely recognized. He is a recipient of the Order of the Rising Sun, Gold and Silver Star (2023) from the Government of Japan, and the Sir Edmund Hillary Fellowship from the Prime Minister of New Zealand. He is also a Chevening Scholar and has received the One Globe Award for leadership in Transforming Governance for the 21st Century.

As an author of six books and numerous articles on critical policy issues, Kant brings a depth of knowledge and perspective to his new role at HCLTech.

This strategic appointment comes as HCLTech, with over 223,000 employees across 60 countries, continues to strengthen its position in the global technology landscape. The company reported consolidated revenues of $14.00 billion for the 12 months ending June 2025, operating across major verticals including Financial Services, Manufacturing, Life Sciences and Healthcare, and High Tech, among others.