Globus Spirits Limited , a prominent player in India's spirits industry, has made a groundbreaking entry into the premium vodka market with the launch of Terai India Craft Vodka. This innovative product is being touted as the world's first premium vodka filtered through amethyst crystals, setting a new standard in the spirits industry.

A Unique Filtration Process

The company's latest offering, Terai India Craft Vodka, stands out in the crowded vodka market due to its distinctive production method. The vodka undergoes a special filtration process using amethyst crystals, which Globus Spirits claims results in a smoother and more refined product. This unique approach combines traditional craftsmanship with innovative techniques, aiming to provide consumers with an elevated drinking experience.

From Grain to Glass

Terai India Craft Vodka is produced entirely in-house at the Terai distillery located in Behror, Rajasthan. The company emphasizes its 'grain to glass' approach, using locally sourced rice and bespoke production methods to create a bright distillate. This focus on local ingredients and craftsmanship aligns with the growing consumer preference for authentic and artisanal spirits.

Market Entry and Expansion Plans

The premium vodka has made its debut in Rajasthan, launching in Jaipur and Udaipur. It is priced at INR 2,245.00 for a 750 ml bottle, positioning it firmly in the premium segment of the Indian spirits market. Globus Spirits has announced plans to expand the availability of Terai India Craft Vodka to other major urban centers, including Delhi, Gurgaon, Goa, and Mumbai, targeting leading retail outlets and select premium channels.

Strategic Move in Premium Spirits

This launch represents a significant step in Globus Spirits' premiumization strategy. Shekhar Swarup, Joint Managing Director of Globus Spirits, emphasized the company's vision to create world-class products that blend Indian tradition with global innovation. He expressed confidence that the unique amethyst crystal refinement process would resonate with discerning urban consumers seeking authenticity and distinction in their spirits.

Company Background

Globus Spirits, with a distilling heritage dating back to 1958, has been a key player in shaping India's alcoholic beverage industry for over three decades. The company operates fully integrated distilleries across five strategic states in India, producing quality alcohol for diverse consumer segments. The launch of Terai India Craft Vodka follows the success of their craft gin under the same brand name, further expanding their premium spirits portfolio.

As the Indian spirits market continues to evolve, with consumers increasingly seeking premium and innovative products, Globus Spirits' latest offering appears well-positioned to capitalize on these trends. The success of Terai India Craft Vodka could potentially influence future product development in the premium spirits category, both for Globus Spirits and the wider industry.

Globus Spirits has reported a significant operational disruption at its Samalkha unit in Haryana due to severe flooding, resulting in a revenue impact of Rs 13.50 crore. The company disclosed this information in a regulatory filing to the National Stock Exchange of India and the BSE Limited.

Operational Disruption Details

• Duration: The flooding affected operations for 23 days, starting from August 15.
• Cause: Heavy rains in the vicinity of the factory led to flooding, causing road blockages and extreme supply chain disturbances.
• Impact on Production: The Samalkha plant was forced to operate at 50% capacity during this period.
• Financial Impact: The company reported a revenue impact of Rs 13.50 crore for the affected period.

Mitigating Factors

Despite the significant disruption, Globus Spirits has reported some positive aspects:

1. No Asset Damage: The company confirmed that there was no destruction of stocks or assets due to the flooding.
2. Insurance Coverage: The revenue impact is covered under insurance, which should help mitigate the financial consequences of the disruption.

Company's Response

Globus Spirits has been proactive in its communication with stakeholders:

• The company promptly informed the stock exchanges about the operational disruption, in compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
• Santosh Kumar Pattanayak, Company Secretary of Globus Spirits, signed the regulatory filing, ensuring transparency in their disclosure.

Investor Relations

In a separate announcement, Globus Spirits has also scheduled an analyst/institutional investor meeting:

• Date: September 17
• Organizer: Dolat Capital
• Location: Delhi
• Format: One-to-One meeting
• Time: 11:00 AM – 12:00 PM

The company plans to use its Q1FY26 Investor Presentation from August during this meeting, which is available on the company's and stock exchanges' websites.

As Globus Spirits navigates through this operational challenge, investors and market observers will likely keep a close watch on the company's recovery efforts and the potential impact on its upcoming financial results.