Globus Spirits Rides Dual-Track Growth in Indian Alcohol Market
Globus Spirits is navigating a changing Indian alcoholic beverages market characterized by growth in premium and value segments, while the mid-market shrinks. The company is expanding internationally, focusing on premium portfolios in Europe, the US, Middle East, Africa, and Australia. Domestically, Globus Spirits is capitalizing on rising consumer confidence in homegrown labels, expanding across India, and launching luxury brands like Doaab India Craft Whisky. The company plans to enter at least two new categories beyond whisky and rum in the coming year, leveraging its distilling legacy dating back to 1958.

*this image is generated using AI for illustrative purposes only.
Globus Spirits is at the forefront of a significant shift in consumer preferences within the Indian alcoholic beverages industry. According to company executives, the market is experiencing a dual-track growth pattern, necessitating strategic adaptations and innovative approaches from industry players.
Premium and Value Segments Thrive as Mid-Market Shrinks
Consumers are increasingly gravitating towards either premium luxury products or affordable value brands, leaving the traditional mid-market segment in a state of contraction. This shift reflects a more nuanced approach to alcohol consumption, where consumers are making choices based on specific occasions rather than adhering to rigid price barriers.
Global Ambitions for Indian Spirits
Indian companies, including Globus Spirits, are setting their sights on international markets with a focus on building premium portfolios. Target markets include Europe, the United States, the Middle East, Africa, and Australia. This strategic move represents a departure from the traditional mass-market exports to African nations, signaling a more sophisticated approach to global expansion.
Rising Confidence in Homegrown Labels
A notable trend in the domestic market is the increasing confidence Indian consumers are showing in homegrown labels, often preferring them over multinational brands. This shift presents a significant opportunity for local companies like Globus Spirits to strengthen their market position.
Globus Spirits' Expansion Strategy
Globus Spirits is actively expanding its presence across India:
- Already entered western markets including Mumbai and Goa
- Plans to expand into Odisha, Assam, and southern India
- Launching luxury label Doaab India Craft Whisky, aimed at reimagining indigenous Indian spirits
Innovation and Diversification
Looking ahead, Globus Spirits has ambitious plans for product diversification:
- Intends to enter at least two new categories beyond whisky and rum in the coming year
- Leveraging their family legacy in distilling, which dates back to 1958
The company's strategy of reviving indigenous spirits that were marginalized during colonial times through its Doaab India Craft Whisky label demonstrates a commitment to both innovation and cultural heritage.
As the Indian alcohol market continues to evolve, Globus Spirits appears well-positioned to capitalize on changing consumer preferences and expand its footprint both domestically and internationally. The company's focus on premium offerings, coupled with its plans for category expansion, suggests a forward-thinking approach in a dynamic and competitive industry.
Historical Stock Returns for Globus Spirits
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+2.53% | -9.68% | -8.14% | +19.46% | +2.80% | +434.86% |