Globus Spirits , a prominent player in the Indian spirits industry, has announced the launch of a new product, expanding its portfolio in the competitive alcoholic beverages market. The company has introduced 'Doaab Expression 02: The Old Man & The Blossom,' marking a significant step in its product diversification strategy.

Product Details

Strategic Implications

The launch of 'Doaab Expression 02: The Old Man & The Blossom' represents a strategic move by Globus Spirits to potentially:

• Expand its market presence in the premium spirits segment
• Diversify its product range to cater to evolving consumer preferences
• Strengthen its competitive position in the spirits industry

While specific details about the product's characteristics, pricing, or target market are not provided, the unique name suggests a focus on craftsmanship and storytelling, which are often key elements in premium spirit branding.

Market Context

The Indian alcoholic beverage market has been witnessing significant growth and evolving consumer preferences, particularly in the premium segment. Globus Spirits' new product launch appears to be aligned with these market trends, potentially positioning the company to capture a share of the growing demand for premium and craft spirits.

Investors and market watchers may want to monitor how this product performs in the market and its potential impact on Globus Spirits' revenue and market share in the coming quarters.

As always, consumers and investors are advised to conduct their own research and consider market conditions when making decisions based on new product launches in the spirits industry.

Globus Spirits Limited , a prominent player in India's spirits industry, has made a groundbreaking entry into the premium vodka market with the launch of Terai India Craft Vodka. This innovative product is being touted as the world's first premium vodka filtered through amethyst crystals, setting a new standard in the spirits industry.

A Unique Filtration Process

The company's latest offering, Terai India Craft Vodka, stands out in the crowded vodka market due to its distinctive production method. The vodka undergoes a special filtration process using amethyst crystals, which Globus Spirits claims results in a smoother and more refined product. This unique approach combines traditional craftsmanship with innovative techniques, aiming to provide consumers with an elevated drinking experience.

From Grain to Glass

Terai India Craft Vodka is produced entirely in-house at the Terai distillery located in Behror, Rajasthan. The company emphasizes its 'grain to glass' approach, using locally sourced rice and bespoke production methods to create a bright distillate. This focus on local ingredients and craftsmanship aligns with the growing consumer preference for authentic and artisanal spirits.

Market Entry and Expansion Plans

The premium vodka has made its debut in Rajasthan, launching in Jaipur and Udaipur. It is priced at INR 2,245.00 for a 750 ml bottle, positioning it firmly in the premium segment of the Indian spirits market. Globus Spirits has announced plans to expand the availability of Terai India Craft Vodka to other major urban centers, including Delhi, Gurgaon, Goa, and Mumbai, targeting leading retail outlets and select premium channels.

Strategic Move in Premium Spirits

This launch represents a significant step in Globus Spirits' premiumization strategy. Shekhar Swarup, Joint Managing Director of Globus Spirits, emphasized the company's vision to create world-class products that blend Indian tradition with global innovation. He expressed confidence that the unique amethyst crystal refinement process would resonate with discerning urban consumers seeking authenticity and distinction in their spirits.

Company Background

Globus Spirits, with a distilling heritage dating back to 1958, has been a key player in shaping India's alcoholic beverage industry for over three decades. The company operates fully integrated distilleries across five strategic states in India, producing quality alcohol for diverse consumer segments. The launch of Terai India Craft Vodka follows the success of their craft gin under the same brand name, further expanding their premium spirits portfolio.

As the Indian spirits market continues to evolve, with consumers increasingly seeking premium and innovative products, Globus Spirits' latest offering appears well-positioned to capitalize on these trends. The success of Terai India Craft Vodka could potentially influence future product development in the premium spirits category, both for Globus Spirits and the wider industry.