Flipkart Ramps Up Workforce with 2.2 Lakh Seasonal Jobs for Festive Season

1 min read     Updated on 25 Aug 2025, 04:46 PM
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Reviewed by
Radhika SahaniBy ScanX News Team
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Overview

Flipkart announced the creation of over 2.2 lakh seasonal job opportunities across its supply chain, logistics, and last-mile delivery operations for the upcoming festive season. The company is expanding operations across 28 states, establishing 650 new festive-only delivery hubs with a focus on Tier 2 and 3 cities. Flipkart's hiring strategy includes a 10% increase in female hiring and opportunities for persons with disabilities. This move comes as e-commerce companies in India prepare for increased demand during the festive shopping period.

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*this image is generated using AI for illustrative purposes only.

E-commerce giant Flipkart has announced a significant boost to its workforce, creating over 2.2 lakh seasonal job opportunities across its supply chain, logistics, and last-mile delivery operations in preparation for the upcoming festive season. This move underscores the company's commitment to meeting the surge in demand typically associated with India's festive shopping period.

Expansion into Tier 2 and 3 Cities

As part of its strategic growth, Flipkart is expanding its operations across 28 states in India. The company is set to establish 650 new festive-only delivery hubs, with a particular focus on Tier 2 and 3 cities. This expansion is likely to improve Flipkart's reach and delivery capabilities in smaller urban centers, potentially tapping into a growing e-commerce market beyond metropolitan areas.

Diversity and Inclusion Initiatives

Flipkart's hiring strategy for this festive season demonstrates a commitment to diversity and inclusion:

  • The company plans a 10% increase in female hiring compared to previous seasons.
  • There's an additional focus on creating opportunities for persons with disabilities.

These initiatives suggest Flipkart's efforts to create a more inclusive workplace and provide employment opportunities to diverse groups.

Industry Context

Flipkart's announcement comes in the wake of similar moves by other e-commerce players in India. Notably, Amazon India had previously announced the creation of over 1.5 lakh seasonal work opportunities in its operations network. This competitive hiring spree highlights the fierce battle for market share in India's rapidly growing e-commerce sector, especially during the lucrative festive season.

Impact on Employment

The creation of 2.2 lakh seasonal jobs by Flipkart represents a significant, albeit temporary, boost to employment in India. While these positions are seasonal, they provide income opportunities for a large number of workers and may lead to more permanent roles for some employees who perform well during the festive rush.

As the e-commerce landscape in India continues to evolve, such large-scale hiring initiatives underscore the sector's growing importance in the country's economy and its potential to generate employment at scale, particularly in smaller cities and towns across India.

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Flipkart and Marriott International Forge Innovative Loyalty Rewards Partnership

1 min read     Updated on 20 Aug 2025, 12:08 AM
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Reviewed by
Ashish ThakurBy ScanX News Team
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Overview

E-commerce giant Flipkart and hospitality leader Marriott International have announced a strategic partnership allowing members to link their loyalty accounts and exchange rewards across platforms. Members can convert Flipkart SuperCoins to Marriott Bonvoy points at a 1:2 ratio and vice versa. Marriott Bonvoy members can earn points when shopping on Flipkart's marketplace. The partnership leverages Marriott Bonvoy's nearly 250 million global members and Flipkart's extensive e-commerce platform. Marriott also plans to expand its presence in India, aiming to add about 100 more properties and reach 80 cities.

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*this image is generated using AI for illustrative purposes only.

In a groundbreaking move, e-commerce giant Flipkart and hospitality leader Marriott International have announced a strategic partnership that bridges the gap between retail and hospitality loyalty programs. This collaboration marks Marriott's first global initiative of its kind, allowing members of both companies' loyalty programs to link their accounts and exchange rewards across platforms.

Key Features of the Partnership

  • Account Linking: Members can now connect their Flipkart SuperCoins account with their Marriott Bonvoy account.
  • Reward Exchange: Flipkart SuperCoins can be converted to Marriott Bonvoy points, and vice versa.
  • Exchange Rate: The partnership establishes a conversion rate of two Marriott Bonvoy points for one Flipkart SuperCoin, and vice versa.
  • Expanded Earning Opportunities: Marriott Bonvoy members can earn points when shopping on various sections of Flipkart's marketplace.

Benefits for Consumers

This innovative partnership offers several advantages to consumers:

  1. Flexibility: Members can now use their loyalty rewards across both hospitality and retail platforms.
  2. Enhanced Value: The ability to convert points between programs provides more options for redeeming rewards.
  3. Increased Earning Potential: Marriott Bonvoy members can accumulate points through their Flipkart purchases.

Scope and Reach

The partnership leverages the extensive reach of both companies:

Company Reach
Marriott Bonvoy Nearly 250 million members globally
Flipkart Includes main e-commerce platform, Myntra, and Cleartrip

SuperCoins can be earned across all Flipkart-owned platforms, including Flipkart, Myntra, and Cleartrip.

Marriott's Expansion in India

Alongside this partnership, Marriott International has ambitious growth plans for the Indian market:

  • Currently operates close to 160 hotels across 40 Indian cities.
  • Plans to add approximately 100 more properties.
  • Aims to expand its presence to 80 cities in India.

Marketing and Adoption

To ensure the success of this cross-platform loyalty program:

  • Both Flipkart and Marriott International are launching a large-scale marketing campaign.
  • The campaign aims to drive awareness and adoption of the new loyalty rewards partnership.

This collaboration between Flipkart and Marriott International represents a significant step in creating a more interconnected loyalty ecosystem, offering consumers greater flexibility and value across their shopping and travel experiences. As both companies continue to expand their reach in India, this partnership is poised to reshape the landscape of customer loyalty programs in the country.

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