Escorts Kubota Limited has announced the launch of Powertrac Shaurya, a new 'South Special' paddy tractor series comprising five variants across the 39 HP to 52 HP category range. The launch marks the first time the Powertrac brand is introducing a dedicated paddy and wetland-focused series developed specifically for the paddy-growing regions of Southern India, including Telangana, Andhra Pradesh, Tamil Nadu and Karnataka.

Product Specifications and Features

The Shaurya series is engineered specifically for reliable operations in wetland and waterlogged field conditions. The tractors incorporate advanced design elements tailored for paddy cultivation requirements.

Technical Innovations for Wetland Farming

Developed for paddy cultivation, the Shaurya series features cassette-type sealing across critical aggregates to help prevent water and mud ingress during operations. The tractors offer a sharp turning radius of 3.10 metres to support manoeuvrability in small and medium-sized field conditions. The series is equipped with a fully constant mesh gearbox and offers Sensi-1 hydraulic lift in the 1600-2000 kg range, depending on the variant.

An independent PTO lever with double clutch configuration enables controlled implement operations and supports advanced applications such as baler usage. PTO speed options include dual PTO offering 540/1000 and reverse PTO, supporting diversified paddy applications. Additional features include a perforated elevated platform for paddy use, protected wiring harness routing inside the fender channel, and an adjustable slider seat with anti-slippery pads.

Strategic Market Positioning

Escorts Kubota operates three tractor brands in India — Kubota, Farmtrac and Powertrac — catering to premium, entry-premium and value segments respectively. Powertrac Brand represents the company's value and mass segment offering across multiple agricultural applications.

Leadership Commentary

Nikhil Nanda, Chairman and Managing Director, stated that Southern India is central to Escorts Kubota's next phase of growth, and the company is strengthening its presence through focused, high-quality, application-led products. Akira Kato, Deputy Managing Director, emphasized that their product development begins with field conditions rather than standard platforms, with Shaurya engineered specifically for paddy and wetland operations in Southern markets.

Bharat Madan, Whole-time Director and CFO, noted that this introduction strengthens their participation in the paddy segment in Southern markets and improves the regional composition of their tractor portfolio. Neeraj Mehra, Chief Officer – Tractor Business Division, highlighted that Powertrac Shaurya's maneuverability, sealing protection and versatile PTO configurations are aligned with the operational requirements of paddy growers across Southern markets.

Market Availability

The Powertrac Shaurya series will be available across authorised Powertrac dealerships in Southern India, reinforcing Escorts Kubota Limited's commitment to expanding its presence in the agricultural machinery segment and addressing specific regional farming requirements.

Escorts Kubota Limited delivered strong sales performance that exceeded market expectations in February 2026, demonstrating resilience in challenging market conditions. The company reported total sales of 10,339 units, up from 8,590 units in February 2025, representing a robust 20.4% increase and surpassing analyst estimates of 9,100 units.

Sales Performance Exceeds Market Expectations

The company's tractor business achieved remarkable growth in February 2026, with total sales reaching 10,339 units compared to 8,590 units in February 2025. This performance not only delivered a strong 20.4% year-on-year increase but also exceeded analyst estimates of 9,100 units, highlighting the company's market strength.

Domestic Market Shows Robust Demand

Domestic tractor sales demonstrated exceptional strength, growing 22.1% to 9,725 units in February 2026 from 7,968 units in the corresponding month of the previous year. The domestic tractor industry experienced continued growth fueled by multiple positive factors including:

• Positive rural sentiment
• Heightened farm activity
• Favorable government policies
• GST reduction benefits
• Promising outlook for the Rabi season

These favorable conditions are expected to persist in the upcoming months, further boosting the industry's momentum according to the company's assessment.

Construction Equipment Business Maintains Growth Trajectory

The Construction Equipment Business Division recorded steady growth of 4.8% in February 2026, selling 588 machines compared to 561 machines in February 2025. The CE industry experienced steady volume increases, indicating continued growth prospects in the near future.

This positive trend is expected to be sustained by recent project awards, focus on execution speed, and anticipated growth in government spending in the coming year.

Eleven-Month Performance Overview

For the eleven-month period from April to February, the company's performance showed mixed results across segments:

The tractor business showed strong cumulative growth of 16.7%, while the construction equipment segment faced headwinds with a 14.3% decline over the eleven-month period.