Ethos Opens New Watch Boutique in Ranchi, Expands to 88 Stores Across India
Ethos Limited has opened its 88th boutique in Ranchi, Jharkhand, expanding its luxury watch retail presence into eastern India. This strategic expansion demonstrates the company's commitment to reaching customers in tier-2 cities while strengthening its position as a leading luxury timepiece retailer across India.

*this image is generated using AI for illustrative purposes only.
Ethos Limited has opened a new watch boutique in Ranchi, Jharkhand, marking a significant milestone in the luxury retailer's expansion strategy. This latest addition brings the company's total boutique count to 88 locations across India, strengthening its presence in the eastern region of the country.
Strategic Expansion into Eastern Markets
The new Ranchi boutique represents Ethos's commitment to expanding its footprint beyond metropolitan centers into tier-2 cities. Located in Jharkhand's capital, the store will serve customers in the eastern region who seek access to premium timepieces and luxury watch brands.
Store Network Growth
The company's retail expansion can be summarized as follows:
| Parameter: | Details |
|---|---|
| New Location: | Ranchi, Jharkhand |
| Total Boutiques: | 88 stores across India |
| Market Focus: | Luxury watch retail |
| Regional Expansion: | Eastern India |
Enhanced Brand Portfolio Access
The Ranchi boutique will provide local customers with access to Ethos's comprehensive selection of luxury watch brands. This expansion aligns with the company's strategy to make premium timepieces more accessible to customers across different regions of India.
Retail Network Strengthening
With 88 boutiques now operational across India, Ethos continues to solidify its position as a leading luxury watch retailer in the Indian market. The company's expansion into cities like Ranchi demonstrates its commitment to serving customers beyond traditional metropolitan markets, potentially tapping into growing demand for luxury goods in tier-2 cities.
Historical Stock Returns for Ethos
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -3.61% | -2.81% | -3.07% | +7.21% | +4.43% | +272.98% |












































