Electronics Mart India Limited (EMIL) has announced the expansion of its retail network with the opening of a new Bajaj Electronics store in Palasa, Andhra Pradesh. The company, known for its multi-brand electronics retail chain, commenced commercial operations of the new outlet on August 16, 2025.

Store Details

The new Bajaj Electronics store, located in Palasa, Andhra Pradesh, boasts a retail area of 5,000 square feet. This spacious outlet is set to offer a wide range of electronic products to customers in the region. The store's address is:

12-14-180, & 12-14-191, Survey No. 221/7, Srikakulam, Kasibugga, Palasa, Andhra Pradesh — 532221

Strategic Expansion

This move marks another step in Electronics Mart India's strategic expansion plan, strengthening its presence in Andhra Pradesh. The company operates under its trademark brand 'Bajaj Electronics', which has become synonymous with quality electronic products and appliances in the region.

Regulatory Compliance

In compliance with Regulation 30 read with Schedule III Part B of SEBI (LODR) Regulations, 2015, Electronics Mart India Limited officially informed the National Stock Exchange of India and BSE Limited about the commencement of commercial operations at this new location.

Company Overview

Electronics Mart India Limited continues to expand its retail footprint. The company's registered office is located in Hyderabad, and it has been actively growing its presence in the electronics retail sector.

This latest addition to EMIL's retail network underscores the company's commitment to bringing a diverse range of electronic products closer to consumers in various parts of Andhra Pradesh and potentially beyond.

Electronics Mart India Limited (EMIL) faced a challenging first quarter, reporting revenue of Rs. 1,739.00 crores with an EBITDA of Rs. 110.00 crores and an EBITDA margin of 6.3%. The company's performance was significantly impacted by unseasonable weather conditions, which affected sales of air conditioners and coolers.

Weather Impact on Sales

Unusually cool temperatures and widespread rainfall during April and May, typically peak months for air conditioner sales, led to a substantial decline in demand for cooling products. Telangana experienced nearly 50% higher rainfall than normal, while Andhra Pradesh saw a sharp 148% increase in May rainfall compared to the long-term average.

Store Expansion and Performance

Despite the challenging quarter, EMIL continued its expansion strategy:

• Total store count reached 208, including 197 Multi-Brand Outlets (MBOs) and 11 Exclusive Brand Outlets (EBOs)
• Added 8 new stores during the quarter
• Expanded presence in Andhra Pradesh and Telangana with 7 out of 8 new stores

Regional Performance

• South Cluster: EBITDA margins impacted by lower air conditioner sales and reduced fixed-cost absorption from new stores
• North Cluster: Showed improvement with EBITDA margins rising from 2.6% in the previous year

Category-wise Performance

Operational Challenges

• Like-to-like sales growth was negative 18% for the quarter
• A fire incident at the Guntur warehouse caused Rs. 5.00 crores in inventory damage, covered under insurance

Future Outlook

Despite the setbacks in Q1, EMIL remains optimistic about the upcoming quarters:

• Maintains guidance for 15% revenue growth for the full year
• Plans to open 25-30 new stores
• Expects recovery in the upcoming festive season
• Reported strong performance across categories in July

Management Commentary

Karan Bajaj, CEO and Promoter of EMIL, stated, "Despite the softer summer season, we adapted swiftly to the evolving environment and remained profitable at the Company level, leveraging our diversified product portfolio and strong on-ground execution."

The company's focus on premium segments and strong partnerships with pull brands is expected to drive growth in the coming quarters. With the addition of new stores and anticipated improvement in per-store unit economics, EMIL aims to boost margins through better fixed-cost absorption and operating leverage.

As the retail landscape evolves, Electronics Mart India Limited continues to adapt its strategies to navigate challenges and capitalize on emerging opportunities in the consumer electronics market.