DSM Fresh Foods Limited has announced the launch of Meevaa Foods, its new frozen vegetarian snacks brand, as part of a strategic expansion into the ready-to-eat and ready-to-cook food segment. The company has earmarked ₹10 crore investment over the next two to three years to scale frozen food operations, strengthen processing capabilities, and expand the product portfolio.

Investment and Market Strategy

The launch represents DSM Fresh Foods' response to growing demand for safe, hygienic, and convenient food options among urban consumers. The company has started with a pilot range of 12 frozen products, with plans to introduce additional products every quarter based on consumer response and category growth.

Product Portfolio and Manufacturing

The initial Meevaa Foods portfolio includes vegetarian frozen ready-to-eat and ready-to-cook products such as samosas, momos, kebabs, patties, tikkis, spring rolls, and gravies. All products are manufactured at export-certified facilities following strict hygiene and quality protocols.

The manufacturing process combines advanced food technology with traditional preparation methods. While machinery handles mixing and grinding for consistency and safety, the filling of products like momos, samosas, and tikkis is done by hand to deliver fuller portions. Food is prepared fresh and blast-frozen at minus 18 degrees in three stages to preserve taste, texture, and freshness while preventing bacterial growth.

Quality Standards and Certifications

Meevaa Foods products are free from MSG, preservatives, additives, and artificial food colouring. The range holds multiple certifications including:

• FSSAI
• USFDA
• HACCP
• Halal
• BRCGS

These certifications ensure compliance with both domestic and international food safety requirements. The frozen food range is already being exported to international markets, demonstrating adherence to global food safety and quality standards.

Market Expansion and Supply Strategy

Frozen food products will be available in Delhi NCR starting February 9, followed by Mumbai and Bengaluru from March 1. As part of its supply strategy, the company expects imports and exports to account for around 15-20 percent of its frozen food volumes.

According to Deepanshu, Managing Director at DSM Fresh Foods, the company's recent acquisition in the frozen and processed foods segment enabled fast-tracking this vision, allowing the frozen food range to reach market within just a few weeks while significantly strengthening manufacturing and processing capabilities.

Leadership Perspective

Preya Aggarwal, Director at DSM Fresh Foods, noted that the frozen food category in India is evolving rapidly, supported by better cold-chain infrastructure and changing consumer habits. The launch of Meevaa Foods aligns with the company's long-term vision of expanding into value-added foods and building capabilities that support both domestic consumption and exports.

With this launch, DSM Fresh Foods continues to strengthen its presence in value-added food categories while expanding its footprint across domestic and international markets, focusing on building scalable food brands backed by strong processing capabilities and reliable supply chains.

DSM Fresh Foods Limited has disclosed a substantial acquisition of shares by its promoter Mr. Deepanshu Manchanda under SEBI regulations. The company filed the mandatory disclosure with BSE Limited on January 27, 2026, detailing the promoter's recent equity share purchases.

Share Acquisition Details

Mr. Deepanshu Manchanda acquired 10,800 equity shares of DSM Fresh Foods Limited through open market transactions conducted between January 20-23, 2026. The acquisition represents 0.05% of the company's total share capital.

Shareholding Pattern Changes

The acquisition resulted in an increase in the promoter's shareholding in DSM Fresh Foods Limited. Prior to this transaction, Mr. Manchanda held 61,65,192 shares representing 27.66% of the company's equity capital.

Regulatory Compliance

The disclosure was made pursuant to Regulation 29(2) of the SEBI (Substantial Acquisition of Shares and Takeover) Regulations, 2011. DSM Fresh Foods Limited, formerly known as DSM Fresh Foods Private Limited, trades on BSE Limited under the scrip code 544568 and scrip ID ZAPPFRESH.

The company confirmed that the disclosure information would also be made available on its investor website at zappfresh.com/investors. Director Priya Aggarwal (DIN: 09679895) signed the regulatory filing on behalf of the company.

Market Listing Information

DSM Fresh Foods Limited's equity shares are listed on BSE Limited. The company's total diluted share capital remains unchanged at 2,22,87,138 equity shares following this acquisition, as no convertible securities or warrants were involved in the transaction.