Unicommerce eSolutions Limited , a leading e-commerce technology solutions provider, has announced the completion of its acquisition of the remaining 57.24% stake in Shipway Technology Private Limited. This strategic move, approved by Unicommerce's Board of Directors on March 20, 2025, will transform Shipway into a wholly-owned subsidiary, significantly expanding Unicommerce's e-commerce enablement capabilities.

Acquisition Details

The acquisition involves a share swap, with Unicommerce issuing 60,33,189 equity shares at ₹155.80 per share in exchange for 7,610 shares of Shipway. This transaction values Shipway at approximately ₹940.00 crore, reflecting the high-growth potential of the e-commerce solutions sector.

Strategic Rationale

The full acquisition of Shipway aligns with Unicommerce's vision to offer a comprehensive e-commerce enablement platform. Shipway brings two key products to Unicommerce's portfolio:

1. Shipway: An advanced courier aggregation and shipping automation solution.
2. ConvertWay: A customer data and marketing platform focused on SMS and WhatsApp automation.

This integration is expected to strengthen Unicommerce's ability to serve the entire e-commerce journey, from pre-purchase marketing to post-purchase logistics and customer engagement.

Market Impact

With this acquisition, Unicommerce significantly expands its market reach:

• Combined client base of over 7,000 businesses serving 10,000+ brands in India
• Only 5% overlap in existing clients, presenting substantial cross-selling opportunities
• Shipway's strong presence across 29,000 pin codes and integration with 15+ courier partners

Financial Highlights

Shipway has demonstrated impressive growth in recent years:

This rapid revenue growth underscores the potential value this acquisition brings to Unicommerce.

Looking Ahead

Kapil Makhija, CEO of Unicommerce, commented on the acquisition: "The integration of Shipway into Unicommerce marks a significant milestone in our journey to become the most comprehensive e-commerce enablement platform in India. This acquisition not only expands our product suite but also enhances our ability to serve a wider range of e-commerce businesses across various stages of their growth."

The transaction is subject to shareholder approval and other regulatory clearances. Unicommerce expects to complete the acquisition within 15 days of receiving all necessary approvals.

As the e-commerce sector in India continues to evolve rapidly, this strategic move positions Unicommerce to capitalize on the growing demand for integrated e-commerce solutions, potentially driving significant value for its shareholders in the coming years.

Ethos , India's leading luxury watch retailer, has taken a significant step towards enhancing its digital presence in the burgeoning Indian luxury market. The company has announced a strategic partnership with Unicommerce eSolutions, a move aimed at elevating its online luxury retail experience.

Strategic Partnership for Digital Growth

Ethos, known for its extensive collection of premium timepieces, has signed an agreement with Unicommerce eSolutions, a prominent e-commerce solutions provider. This collaboration comes at a crucial time when the Indian luxury retail market is on an upward trajectory, with projections indicating it could reach a staggering USD 14 billion by 2032.

Leveraging Technology for Luxury Retail

The partnership is set to leverage Unicommerce's advanced e-commerce solutions to bolster Ethos's online presence. By integrating these cutting-edge technologies, Ethos aims to create a more seamless and sophisticated digital shopping experience for luxury watch enthusiasts across India.

Key Benefits:

• Enhanced online platform
• Improved customer experience
• Streamlined e-commerce operations

Catering to Growing Demand

This strategic move by Ethos is in direct response to the increasing demand for luxury goods in India. As the market expands, the company is positioning itself to capture a larger share of the digital luxury retail space. The enhanced online platform is expected to offer customers a more immersive and convenient way to explore and purchase high-end timepieces.

Implications for the Luxury Market

The collaboration between Ethos and Unicommerce signifies a broader trend in the luxury retail sector, where traditional brick-and-mortar retailers are increasingly embracing digital solutions to stay competitive. This shift towards a more robust online presence could set a new standard for luxury e-commerce in India, potentially influencing how other premium brands approach their digital strategies.

Potential Outcomes:

• Increased market share for Ethos
• Improved customer engagement and satisfaction
• Acceleration of digital transformation in luxury retail

As Ethos embarks on this digital transformation journey, the luxury watch market in India may see a significant shift in how high-end timepieces are marketed and sold online. The success of this partnership could pave the way for further innovations in the luxury e-commerce space, benefiting both retailers and consumers alike.