Capri Global Capital Launches 'Zaroorat Mein Aapke Saath' Campaign Featuring Pankaj Tripathi
Capri Global Capital Ltd. has launched 'Zaroorat Mein Aapke Saath' campaign featuring Pankaj Tripathi, addressing situations where individuals struggle to find timely financial support during urgent needs. The campaign, rolled out across TV and digital platforms, positions Capri Loans as a dependable financial partner beyond traditional lending. It highlights the company's offerings across MSME Loans, Gold Loans, and Home Loans while reinforcing the brand promise 'Farz Nibhaatey Hain' and aims to build long-term brand equity across core markets.

*this image is generated using AI for illustrative purposes only.
Capri Global Capital Ltd. has launched its new brand campaign 'Zaroorat Mein Aapke Saath', featuring acclaimed actor Pankaj Tripathi as the brand ambassador. The campaign addresses the relatable insight that when sudden financial needs arise, people often find themselves without adequate support, positioning Capri Loans as a dependable partner during such critical moments.
Campaign Overview and Positioning
The 'Zaroorat Mein Aapke Saath' campaign reflects situations where individuals, despite having strong personal networks, struggle to find timely financial support when needed most. Through this initiative, Capri Loans reaffirms its commitment to ensuring customers do not have to compromise on their aspirations during financial uncertainties.
| Campaign Element: | Details |
|---|---|
| Brand Ambassador: | Pankaj Tripathi |
| Launch Date: | February 9, 2026 |
| Platform Coverage: | Television and Digital |
| Brand Promise: | Farz Nibhaatey Hain |
| Campaign Theme: | Financial assurance and timely support |
Strategic Marketing Approach
The brand film brings to life relatable situations through Pankaj Tripathi's grounded and authentic portrayal, lending emotional depth to the narrative. The campaign is designed to resonate across diverse audiences and geographies, making the message universally appealing.
Rolled out across television and digital platforms, the initiative aims to:
- Build long-term brand equity
- Drive strong awareness and recall across core markets
- Position Capri Loans as more than just a lender
- Establish the company as a partner that stands beside customers when it truly matters
Management Commentary
Commenting on the campaign, Mr. Nishant Gehlot, Head – Marketing, Capri Loans, explained the strategic vision: "We believe the 'Zaroorat Mein Aapke Saath' campaign connects deeply with audiences as it portrays relatable, real-life situations where individuals often struggle to find timely financial support during moments of urgent need. The campaign reflects Capri Loans' core belief that access to capital should never stand in the way of aspirations or progress."
He further emphasized the campaign's authentic approach: "Through authentic storytelling and everyday narratives, we aim to position Capri Loans as a trusted partner that stands by customers when it matters most, empowering them to move forward with confidence."
Product Portfolio Highlight
Rooted in real-life experiences, the campaign showcases Capri Loans' comprehensive offerings across key lending segments:
- MSME Loans: Supporting micro, small, and medium enterprises
- Gold Loans: Providing quick liquidity against gold collateral
- Home Loans: Offered through subsidiary Capri Global Housing Finance Limited
The campaign reinforces the brand's focus on accessibility, reliability, and building long-term customer relationships across these diverse financial products.
Company Profile
Capri Global Capital Limited operates as a well-diversified retail-focused Non-Banking Financial Company listed on BSE Limited and NSE Limited. As of December 31, 2025, the company maintains significant market presence with:
| Business Metrics: | Scale |
|---|---|
| Assets Under Management: | Over Rs 30,000 crores |
| Customer Base: | Over 6.3 lakhs |
| Employee Strength: | 13,000+ employees |
| Branch Network: | 1,330+ branches |
| Geographic Coverage: | Pan India operations |
Beyond its core lending business, Capri Loans operates fee-based services including car loan product distribution and holds a composite license for distributing Life, General, and Health insurance policies, demonstrating its comprehensive financial services approach.
Historical Stock Returns for Capri Global Capital
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.21% | +2.96% | -4.70% | -3.76% | -0.80% | +102.73% |


































