Bharti Airtel and Bajaj Finance Join Forces to Create Digital Financial Services Platform, Bajaj Finance Reports Q3 Results
Bharti Airtel and Bajaj Finance have announced a strategic partnership to create a large digital platform for financial services in India. The collaboration combines Airtel's 370 million customer base and distribution network with Bajaj Finance's product portfolio and physical presence. Initial offerings include gold loans, business loans, co-branded Insta EMI cards, and personal loans, with plans to expand to ten products within the year. Bajaj Finance also reported an 18% increase in Q3 profit to ₹4,308.00 crore and announced leadership changes, including Rajeev Jain's elevation to Vice Chairman.

*this image is generated using AI for illustrative purposes only.
In a significant move that could reshape India's digital financial landscape, Bharti Airtel and Bajaj Finance have announced a strategic partnership aimed at creating one of the country's largest digital platforms for financial services. This collaboration brings together Airtel's extensive customer base and distribution network with Bajaj Finance's diverse product portfolio and physical presence.
Key Partnership Details
| Aspect | Bharti Airtel | Bajaj Finance |
|---|---|---|
| Customer Base | 370 million | 97.12 million |
| Distribution Network | 12 lakh+ | - |
| Product Lines | - | 27 |
| Physical Branches | - | 5,000+ |
Partnership Objectives and Offerings
The partnership is set to leverage the strengths of both companies to create a comprehensive digital financial services platform. Airtel plans to integrate Bajaj Finance's retail financial products into its ecosystem, making them available through the Airtel Thanks App and eventually through its nationwide store network.
Initial Product Rollout
The collaboration aims to begin with the introduction of four key financial products:
- Gold Loan
- Business Loan
- Co-branded Insta EMI Card
- Personal Loan
These products are expected to be available by March, with plans to expand the offering to ten financial products within the calendar year.
Airtel-Bajaj Finserv Insta EMI Card
A highlight of this partnership is the Airtel-Bajaj Finserv Insta EMI card, which aims to provide customers with flexible EMI options. Key features include:
- Access to EMI options at over 1.5 lakh partner stores
- Coverage across 4,000+ cities in India
Bajaj Finance Q3 Financial Performance
In addition to the partnership announcement, Bajaj Finance Limited reported financial results for Q3:
- Consolidated profit after tax increased by 18% to ₹4,308.00 crore, up from ₹3,639.00 crore in the same quarter of the previous year
- New loans booked at 12.06 million
- Quarterly customer franchise increase of 5.03 million, bringing total customer base to 97.12 million
- Consolidated assets under management grew 28% to ₹398,043.00 crore
- Gross NPA of 1.41% and net NPA of 0.61% as of December 31
Corporate Actions and Leadership Changes
Bajaj Finance also announced several corporate actions:
- Allotment of 1,50,000 secured NCDs worth ₹1,501.67 crore
- Equity share allotments under ESOP schemes
- Rajeev Jain elevated to Vice Chairman
- Anup Kumar Saha appointed as Managing Director effective April 1, 2025
- Acquired 7% stake in RMBS Development Company Limited
This strategic alliance between Bharti Airtel and Bajaj Finance, coupled with Bajaj Finance's financial performance, represents a significant step towards digital financial inclusion in India. By combining Airtel's vast customer reach with Bajaj Finance's diverse financial products and robust financial health, the partnership has the potential to make financial services more accessible to a broader segment of the Indian population.
Historical Stock Returns for Bajaj Finance
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.90% | -4.31% | +4.39% | +20.77% | +51.35% | +204.93% |














































