Baazar Style Retail Limited , a prominent player in the Indian retail sector, has announced the opening of a new Style Baazar store in Masaurhi, Bihar. This strategic expansion brings the company's total store count to 248 outlets, further solidifying its presence in the region.

Expansion Details

The company disclosed the new store opening in a regulatory filing signed by Abinash Singh, Chief Compliance Officer, Company Secretary and Head - Legal & Compliance. The announcement, made in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, highlights Baazar Style Retail's commitment to growth and market penetration.

Strategic Growth

This latest addition to the Style Baazar network underscores the company's ongoing strategy to expand its retail footprint across India. By choosing Masaurhi, Bihar for its newest outlet, Baazar Style Retail demonstrates its focus on tapping into diverse markets and bringing its retail offerings to a wider customer base.

Company Overview

Baazar Style Retail Limited, formerly known as Baazar Style Retail Pvt. Ltd., is headquartered in Salt Lake, West Bengal. The company operates under the CIN No: L18109WB2013PLC194160.

Market Impact

The expansion news comes at a time when the retail sector is witnessing significant changes and increased competition. Baazar Style Retail's consistent growth in store count suggests a robust expansion strategy and could potentially strengthen its market position in the value retail segment.

The opening of the new store in Masaurhi not only expands Baazar Style Retail's geographical presence but also potentially creates new employment opportunities and contributes to the local economy of Bihar.

Baazar Style Retail Limited's strategic expansion moves, including this latest store opening, reflect the company's ambition to enhance its retail footprint and capitalize on the growing consumer market in India's tier-2 and tier-3 cities.

Baazar Style Retail Limited has announced the opening of three new Style Baazar stores, further expanding its retail network across Eastern India. The company, known for its value fashion offerings, has strategically positioned these new outlets in Bakrahat, West Bengal, and Mashrakh and Daryapur in Bihar.

Expansion Details

The three new stores, which commenced operations on September 22, 2025, mark a significant step in Baazar Style Retail's growth strategy. With these additions, the company has increased its total store count to 247, strengthening its presence in key markets.

Strategic Locations

West Bengal

• Bakrahat: This new store enhances the company's footprint in its home state.

Bihar

• Mashrakh: Expanding into Bihar's rural market.
• Daryapur: Further solidifying presence in Bihar's retail landscape.

Company Overview

Baazar Style Retail Limited, formerly known as Baazar Style Retail Pvt. Ltd., is headquartered in Salt Lake, North 24 Parganas, West Bengal. The company operates under the brand name 'Style Baazar'.

Market Impact

This expansion aligns with Baazar Style Retail's strategy to capture a larger share of the value fashion market in Eastern India. By increasing its physical store presence, the company aims to cater to the growing demand for affordable fashion in both urban and rural areas.

The announcement of these new store openings demonstrates the company's commitment to growth and its confidence in the retail market's potential, particularly in the states of West Bengal and Bihar.

Investors and market watchers will likely keep a close eye on how this expansion impacts Baazar Style Retail's market share and financial performance in the coming quarters.