Apollo Tyres , a leading player in the Indian tyre industry, has set ambitious goals and made strategic moves to boost its growth and brand visibility.

Growth Targets and GST Impact

Apollo Tyres is aiming for double-digit revenue growth in the coming years, driven by stronger domestic demand and a potential GST rate reduction on tyres from 28% to 18%. Neeraj Kanwar, Vice Chairman and Managing Director, has stated that the company will pass the full GST benefit to customers, which is expected to lower vehicle maintenance costs and stimulate demand.

Landmark Cricket Sponsorship Deal

The company has secured a ₹579.00 crore deal to become the Indian cricket team's jersey sponsor through March 2028. This agreement covers 121 bilateral games and 21 ICC matches, replacing the previous sponsor, Dream11.

Deal Highlights

This partnership aims to strengthen consumer trust and enhance brand visibility in India, where Apollo generates 65% of its revenues, and across global cricket markets.

Strategic Importance

Neeraj Kanwar emphasized the synergy between Apollo Tyres and Team India, describing the collaboration as "one institution partnering with another." This move is expected to significantly boost Apollo's brand presence in the cricketing world and potentially open up new markets for the company.

Market Position and Performance

Apollo Tyres currently has a market capitalization of ₹30,732.00 crore, with shares trading at ₹483.60. The company's stock has seen a 5% decline over the past year.

Corporate Governance Initiative

In a separate development, Apollo Tyres has published a notice regarding the "Saksham Niveshak Campaign" initiated by the Investor Education and Protection Fund Authority (IEPFA). This 100-day campaign, running from July 28, 2025, to November 6, 2025, aims to update KYC details and engage shareholders to prevent the transfer of unpaid/unclaimed dividends to the IEPF Authority.

Looking Ahead

As Apollo Tyres embarks on these strategic initiatives, the company is poised for an exciting period of growth and increased visibility. The combination of potential GST benefits, high-profile cricket sponsorship, and focus on corporate governance demonstrates Apollo's multifaceted approach to driving business growth and enhancing shareholder value in the coming years.

Apollo Tyres , a leading tire manufacturer, has made a significant move in the world of sports marketing by signing a sponsorship deal for the Indian cricket team's jersey. The agreement, which extends until 2027, positions Apollo Tyres as a prominent sponsor on the national cricket team's apparel.

Strategic Partnership

The partnership between Apollo Tyres and the Indian cricket team represents a strategic alliance that combines two powerhouses in their respective fields. Cricket, being one of the most popular sports in India, offers Apollo Tyres an unparalleled platform for brand visibility and engagement with a vast audience.

Long-Term Commitment

By securing the sponsorship until 2027, Apollo Tyres demonstrates a long-term commitment to supporting Indian cricket. This extended timeframe allows for consistent brand exposure across various cricket tournaments and series that the Indian team will participate in over the next several years.

Brand Visibility

As a sponsor of the Indian cricket team's jersey, Apollo Tyres' logo is expected to be prominently displayed on the players' apparel. This high-profile placement ensures maximum visibility during matches, which are broadcast to millions of viewers both in India and around the world.

Potential Impact

This sponsorship deal has the potential to significantly boost Apollo Tyres' brand recognition and association with Indian cricket. The company can leverage this partnership to connect with cricket enthusiasts and potentially translate this engagement into increased brand loyalty and market share in the competitive tire industry.

While the financial details of the sponsorship agreement have not been disclosed, such high-profile partnerships in Indian cricket are often substantial investments, reflecting the sport's massive popularity and reach in the country.

For Apollo Tyres, this move aligns with a broader marketing strategy that seeks to associate the brand with the passion and excellence embodied by the Indian cricket team. As the partnership unfolds, it will be interesting to see how Apollo Tyres capitalizes on this opportunity to enhance its brand presence and engage with cricket fans across the nation.