Allied Blenders & Distillers Limited (ABD) has made a bold entry into India's premium vodka market with the launch of RANGEELA Contemporary Indian Vodka. The new brand, introduced through ABD's subsidiary ABD Maestro Private Limited, brings a vibrant twist to the spirits industry with Bollywood superstar Ranveer Singh as its Co-Founder and Creative Partner.

A Star-Powered Launch

RANGEELA Vodka is not just another addition to the liquor shelves. It represents a fusion of quality craftsmanship and celebrity creativity. Ranveer Singh, known for his flamboyant personality and wide appeal, has been instrumental in conceptualizing the brand. His involvement goes beyond mere endorsement, as he takes on the role of Co-Founder and Creative Partner at ABD Maestro.

Product Highlights

The vodka boasts premium quality standards:

• Triple distilled
• Platinum chill-filtered for exceptional smoothness
• Versatile for both straight consumption and cocktail mixing

Market Positioning

RANGEELA is strategically positioned to capture the growing premium vodka segment in India. The brand targets young adults who are driving the growth in this category, capitalizing on:

• Increasing premiumization in the Indian spirits market
• Growing exposure to international trends
• Boom in cocktail culture

Brand Essence

The essence of RANGEELA is encapsulated in its name, which means 'colorful' in Hindi. The brand aims to embody:

• Bold and expressive spirit
• Unfiltered and vibrant personality
• Unapologetically 'filmy' and 'masaledaar' (spicy) character

Pricing and Availability

Executive Insights

Ranveer Singh, speaking about the launch, emphasized the brand's alignment with the Indian spirit of living life to the fullest. He stated, "RANGEELA Vodka celebrates the spirit of all of us. The universe of the brand is colorful, energetic, and vibrant."

Bikram Basu, Managing Director of ABD Maestro, highlighted the disruptive nature of their approach, combining top-quality vodka with innovative packaging and unique category communication.

Looking Ahead

With its vibrant positioning and celebrity backing, RANGEELA Vodka aims to shake up the Indian premium vodka market. The brand's expansion plans to key markets like Goa, West Bengal, and North India signal Allied Blenders & Distillers' ambition to establish a strong presence in the competitive spirits industry.

As the cocktail culture continues to flourish in India, RANGEELA's versatility in popular mixes like Cosmopolitan (dubbed 'Bandra Barbie'), Blue Lagoon ('Aaj Blue Hai Paani'), and Espresso Martini ('Latte Lag Gai') could be key to its success among young, trend-conscious consumers.

The launch of RANGEELA Vodka marks a significant move by Allied Blenders & Distillers Limited to diversify its portfolio and tap into the growing premium spirits market in India.

Allied Blenders & Distillers Limited (ABDL), a prominent player in the Indian spirits industry, has announced that its shareholders have approved revised remuneration packages for two key executives through a postal ballot voting process.

Voting Results

The remote e-voting process, which concluded on November 9, saw strong support for increased compensation for Managing Director Alok Gupta (DIN: 02330045) and Executive Director Arun Barik (DIN: 07130542). Here's a breakdown of the voting results:

Shareholder Participation

The voting process saw a significant turnout, with 87.80% of the company's outstanding shares participating. This high level of engagement demonstrates strong shareholder interest in corporate governance matters at ABDL.

Voting Breakdown by Shareholder Category

Promoter and Promoter Group

• 100% support for both resolutions
• Total shares held: 22,63,20,072

Public Institutions

• For Alok Gupta's remuneration: 59.48% in favor, 40.52% against
• For Arun Barik's remuneration: 55.57% in favor, 44.43% against
• Total shares held: 2,10,08,792

Public Non-Institutions

• For Alok Gupta's remuneration: 99.75% in favor, 0.25% against
• For Arun Barik's remuneration: 99.75% in favor, 0.25% against
• Total shares held: 3,23,81,287

Compliance and Transparency

The entire voting process was conducted through electronic means, in compliance with the Companies Act, 2013, and SEBI regulations. Mr. Vaibhav Dandawate of M/s. Makarand M. Joshi & Co., Practicing Company Secretaries, acted as the scrutinizer for the voting process, ensuring its fairness and transparency.

Company Secretary's Statement

Sumeet Maheshwari, Company Secretary & Compliance Officer of ABDL, confirmed that the special resolutions have been passed with the requisite majority. The voting results and scrutinizer's report are being uploaded on the company's website and the National Securities Depository Limited's e-voting platform for public access.

This approval of revised remuneration packages for top executives may be seen as a vote of confidence in the company's leadership and its strategic direction. However, the split in institutional investor votes suggests some differing views on executive compensation within this shareholder group.