Allied Blenders & Distillers Unveils Ambitious Growth Plan with Premiumization Strategy
Allied Blenders & Distillers (ABD) has announced a growth strategy aimed at achieving double-digit sales volume growth over FY26-FY27. The plan focuses on premiumization, portfolio expansion, and increased marketing investment. ABD aims to launch new brands in semi-premium and craft segments, expand distribution in South and East India, and increase its presence in the Prestige & Above segment to 50% by FY28. The company plans to boost marketing spending and expand internationally to 35 countries by Q4 FY26. Recent financial results show strong growth with Income from Operations at ₹995.00 crore (14.40% YoY growth), EBITDA at ₹130.00 crore (23.60% YoY growth), and PAT at ₹63.00 crore (32.30% YoY growth).

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Allied Blenders & Distillers (ABD), a prominent player in the Indian spirits industry, has announced a growth strategy focused on premiumization, portfolio expansion, and increased marketing investment. The company aims to achieve double-digit growth in sales volume over FY26-FY27 through a multi-faceted approach.
Premiumization and Portfolio Expansion
ABD's growth strategy centers on premiumization and expanding its product portfolio. The company plans to:
- Launch new brands in the semi-premium and craft segments
- Expand distribution in South and East India
- Improve margins through product mix shifts and cost optimization
Targeting Premium Segment Growth
ABD aims to increase its presence in the Prestige & Above (P&A) segment, setting a target of 50% segment salience by FY28. The company has already achieved 47% salience in this premium category.
Marketing Investment
To support its growth initiatives, ABD plans to boost its Advertising & Sales Promotion (A&SP) spending by 75-100 basis points year-on-year for the next 2-3 years.
International Expansion Plans
The distiller has set international growth targets, including:
- Expanding its presence to 35 countries by Q4 FY26
- Aiming to achieve sales of 1 million cases in Africa by FY28
Financial Performance
ABD's recent financial results are as follows:
| Metric | Q2 FY26 | YoY Growth |
|---|---|---|
| Income from Operations | ₹995.00 | 14.40% |
| EBITDA | ₹130.00 | 23.60% |
| PAT | ₹63.00 | 32.30% |
Investor Relations Activities
ABD is engaging with the investment community:
- The company conducted a Q2-FY26 earnings conference call on November 6, 2025.
- ABD has scheduled a Non-Deal Roadshow to Singapore and Hong Kong from November 11 to 14, 2025.
As Allied Blenders & Distillers implements its strategy of premiumization, portfolio expansion, and increased marketing spend, industry observers will be watching to see how these initiatives translate into market share gains and financial growth in the coming years.
Historical Stock Returns for Allied Blenders & Distillers
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -3.40% | -8.91% | -12.00% | +51.16% | +74.17% | +89.29% |
















































