ABB India has announced the launch of its ArTu Formula Low Voltage Switchgear on January 23, 2026, marking a significant addition to the company's electrification portfolio. The cutting-edge solution is designed to deliver superior performance across diverse applications, addressing the evolving power distribution needs of industrial sectors, critical infrastructure, commercial and residential buildings with a focus on reliability, efficiency, and innovation.

Product Specifications and Compliance

The ArTu Formula represents a comprehensive solution that perfectly balances simplicity and versatility for power distribution applications. Key technical specifications and features include:

The solution is fully compliant with international standards, ensuring the highest levels of safety, reliability, and performance. This comprehensive approach makes it ideal for a wide range of applications including power distribution, motor control centers, and sub-distribution boards.

Strategic Market Positioning

According to Kiran Dutt, President – Electrification, ABB India, "ArTu Formula represents a significant advancement in low voltage switchgear technology, seamlessly integrating with our advanced product portfolio and demonstrating our ongoing commitment in supporting India's infrastructure development and industrial growth."

The product launch aligns with several key strategic initiatives:

• Supporting India's Make in India initiative
• Contributing to technological advancement in power infrastructure
• Catering to the nation's surging power infrastructure demands
• Promoting energy efficiency across target sectors

Integration with ABB Portfolio

The ArTu Formula complements ABB's comprehensive switchgear portfolio, creating a complete ecosystem of electrical solutions. The integration capabilities include:

This extensive compatibility ensures customers can leverage ABB's complete ecosystem of advanced electrical solutions, enabling seamless integration, simplified maintenance, and enhanced operational efficiency. The comprehensive solution delivers superior protection, reliable performance, and enhanced monitoring and control capabilities.

Market Applications and Benefits

The ArTu Formula addresses diverse market segments with its optimized design and assembly features. The solution enables modularity, simplicity, and versatile configuration, aligned with ABB's sustainability, safety, and performance goals. Target applications span across real estate, infrastructure, and industrial sectors, supporting both energy efficiency initiatives and India's broader industrial development objectives.

The launch reinforces ABB's position as a global technology leader in electrification and automation, contributing to a more sustainable and resource-efficient future. By connecting engineering and digitalization expertise, ABB continues to help industries achieve high performance while becoming more efficient, productive, and sustainable.

ABB is entering 2026 with unprecedented momentum, backed by its largest-ever order book and strong confidence in sustained demand for electrification and automation solutions. Speaking at the World Economic Forum in Davos, CEO Morten Wierod outlined the company's strategic vision for capitalizing on what he describes as a multi-decade electrification opportunity.

Record Order Book Drives 2026 Outlook

The global engineering and technology company is positioned for continued growth, with Wierod emphasizing that electrification represents far more than a short-term cycle. He stressed that this trend could extend well beyond 2050, driven by underinvested grids worldwide and customers' push for more productive and sustainable operations.

"This is the electrification of everything. It's not like a little glimpse. It will take even up to 2050, at least, because grids are under invested, and customers want to go with more automation and more electrification," Wierod explained during the interview with CNBC-TV18.

India Steel Industry Transformation

ABB is witnessing significant opportunities in India's industrial sector, particularly in steel production. The company is helping large customers transition from coal-based processes to electric arc furnaces, a shift that simultaneously improves cost efficiency, enhances competitiveness against cheap imports, and reduces emissions.

This dual benefit of improved competitiveness and reduced emissions exemplifies what Wierod describes as a "win-win" scenario that drives ABB's business growth.

Energy Expansion vs. Energy Transition

Wierod provided insights into global energy trends, noting that despite renewable energy growth, the world has not yet begun true energy transition. Since 2019, the same amount of electricity generated from coal, gas, and oil remains constant globally, with all renewable additions supporting energy expansion rather than replacement.

Several factors are driving increased energy demand:

• Rising living standards as people emerge from poverty
• Increased air conditioning usage
• Data center expansion consuming additional electricity percentages
• Grid reliability and security concerns

India has demonstrated exceptional progress in renewable energy, particularly solar power, contributing significantly to global energy expansion efforts.

Grid Automation and Smart Energy Management

ABB's automation solutions focus on optimizing energy usage timing and distribution. Wierod compared electricity grid management to traffic flow, noting that coordination can prevent unnecessary stress on networks. The company's grid automation technologies help balance loads by managing when different energy-consuming activities occur.

Key Automation Applications:

• Building energy management systems
• Industrial load balancing
• Grid stability solutions
• Smart timing for energy-intensive processes

India Market Strategy and Global Positioning

India currently represents ABB's fourth-largest market globally, but the company has set ambitious targets for elevation. Wierod announced the goal of moving India to third position before 2030, with internal mandates to achieve this milestone even earlier.

The company views India as both a significant growth market and a potential export hub for neighboring regions and beyond. ABB currently exports from Indian facilities to the Middle East, Africa, and Latin America, leveraging the country's competitive cost base.

Expansion and Investment Plans

ABB's Indian operations are experiencing substantial expansion across multiple facilities. Wierod described India operations as "a bit of a building site" due to ongoing expansions at every factory and campus. The company is investing in increased capacity, technology, research and development, and manufacturing capabilities.

The expansion strategy encompasses both organic growth and potential mergers and acquisitions. ABB is actively evaluating M&A opportunities of various sizes globally, including in India, focusing on adjacencies that strengthen their electrification and automation offerings or provide enhanced market access.

Future Growth Drivers

Looking ahead, ABB expects continued momentum from several key trends. The combination of electrification and automation often work together, creating synergistic opportunities for the company. Grid reliability has become increasingly important, with recent examples like Spain's eight-hour nationwide power outage affecting 60 million people highlighting the critical importance of resilient electrical infrastructure.

The company's optimistic 2026 outlook is supported by sustained investment in grid infrastructure, industrial automation, and energy management solutions across global markets, with India representing a particularly significant growth opportunity in the company's strategic portfolio.