Thomas Cook India , a leading omnichannel travel services company, has announced a strategic partnership with Gen S Life to strengthen its position in the burgeoning senior travel segment. This collaboration aims to make spiritual journeys easier and safer for travelers aged 55 and above, responding to India's rapidly growing senior population.

Key Highlights of the Partnership

• Webinar Initiative: An educational webinar titled 'Making Pilgrimage Travel Easy & Enjoyable for 55+' will be hosted on October 29th, featuring choreographer Sandip Soparrkar and Thomas Cook's tour managers.
• Target Audience: The partnership focuses on India's senior population, projected to reach 347 million by 2050, representing 21% of the total population.
• Specialized Group Tours: Thomas Cook will launch tours tailored for seniors, featuring:
  • Elder-friendly accommodations
  • Experienced tour managers
  • Easy access vehicles for international destinations across Europe

Spiritual Travel Offerings

Thomas Cook's spiritual travel portfolio includes:

Gen S Life Platform

• Downloads: Over 40,000
• Registered Users: 15,000+
• Focus: Lifestyle platform for the 55+ demographic

Market Insights

Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa at Thomas Cook (India) Limited, stated, "Seniors are no longer passive travellers; they are curious, confident, eager to explore and have both the means and the time to travel without compromise. Our holidays are designed to meet their evolving needs, offering comfort, safety, and enriching experiences."

Ms. Meenakshi Menon, Founder of Gen S Life, added, "Our partnership with Thomas Cook brings together safety, convenience, and community, allowing seniors to travel without hesitation. This initiative embodies our commitment to helping our community embrace new experiences with enthusiasm and ease."

This strategic move by Thomas Cook India demonstrates the company's recognition of the changing demographics and travel preferences in India. By focusing on the senior travel segment and partnering with a specialized platform like Gen S Life, Thomas Cook is positioning itself to capture a significant share of this growing market while providing tailored services to meet the unique needs of senior travelers.

As the senior population in India continues to grow and their travel aspirations evolve, this partnership could set a new standard for senior-focused travel services in the country.

Thomas Cook (India) Limited 's wholly-owned subsidiary, Sterling Holiday Resorts Limited, has announced the launch of a new resort property in Kerala, marking a significant expansion of its presence in the state. The new resort, Sterling Govardhana Malampuzha, represents the company's 11th property across 8 destinations in Kerala, further solidifying Sterling's position in South India's leisure circuit.

Strategic Expansion

The launch of Sterling Govardhana Malampuzha is part of Sterling Holiday Resorts' strategy to transform high-potential locations into must-stay destinations. This new property aims to elevate Malampuzha from a day destination to a signature getaway, accessible from major cities like Coimbatore, Kozhikode, and Kochi.

Resort Features

Sterling Govardhana Malampuzha offers a range of amenities catering to various traveler preferences:

Strategic Significance

The addition of this property strengthens Sterling's regional network, creating a connected grid across Tamil Nadu, Central Kerala, and the Nilgiris. This expansion supports the company's strategy to develop drive-to circuits and transform promising locations into popular destinations.

Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, emphasized the strategic importance of this launch, stating, "Sterling Govardhana, Malampuzha isn't just a new resort — it's the creation of a new travel node. By integrating Malampuzha into our South India grid, we are connecting markets and mindsets."

Local Partnership

The resort is developed in partnership with Malampuzha Hotel Pvt. Ltd., reflecting a shared vision for responsible tourism development. M. Satheesan, a representative of Malampuzha Hotel Pvt. Ltd., expressed confidence that the collaboration with Sterling would elevate Malampuzha's status on India's leisure map while supporting local livelihoods.

Expanding Footprint

With this addition, Sterling Holiday Resorts now boasts one of the most extensive networks in Kerala's hospitality landscape, with properties in Athirappilly, Anaikatti, Alleppey, Wayanad, Munnar, Guruvayur, Thekkady, and Malampuzha. This expansion aligns with Sterling's 'What-A Trip' campaign, which aims to curate "destinations beyond the obvious."

The launch of Sterling Govardhana Malampuzha represents a strategic move by Thomas Cook (India) Limited to capitalize on the growing domestic tourism market and strengthen its position in the experiential hospitality sector.