TCS Partners with Lion for AI-Powered Digital Transformation

Tata Consultancy Services (TCS), a global leader in IT services, has announced a strategic partnership with Lion, a prominent beverage company based in Sydney. This collaboration aims to drive AI-powered transformation and business growth for Lion across its operations in Australia and New Zealand.

Scope of the Partnership

TCS will play a crucial role in managing and transforming Lion's information technology landscape. The key aspects of this partnership include:

Transitioning Lion from legacy systems to modern cloud infrastructure
Enhancing cybersecurity protocols
Deploying AI-enabled services to improve operational resilience and productivity

TCS Cognix Platform

A cornerstone of this transformation will be the deployment of TCS Cognix™, a transformational platform designed to provide:

Service resiliency
Business agility
Enhanced customer experience

Focus Areas

The partnership will concentrate on several critical areas:

Operational cost optimization
Accelerated innovation
Delivery of personalized AI-driven solutions
Advanced data and analytics powered by AI
Revenue upliftment through strategic growth management

Lion's Perspective

Ram Kalyanasundaram, Lion Technology & Digital Transformation Director, expressed enthusiasm about the partnership, stating, "This partnership marks a new chapter in Lion's technology transformation. TCS brings deep global capability in CPG, proven execution, and a partnership mindset that aligns with our ambition to build a more modern, resilient and scalable digital foundation."

TCS's Commitment

Krishnan Ramanujam, President of Consumer Business Group at TCS, emphasized the company's dedication to Lion's growth and innovation. He highlighted TCS's foundation of deep domain expertise and digital mindset as key factors in accelerating innovation and delivering exceptional experiences for customers and consumers.

About Lion

Lion is a leading beverage company with a rich history dating back over 180 years. Some key facts about Lion include:

Headquarters: Sydney, Australia
Operations: Across Australia and New Zealand
Notable Brands: XXXX, Little Creatures, James Squire, Stone & Wood, Emerson's, Speight's, and Panhead
Employees: Over 2,500 across its markets
Sustainability: Recently became Australasia's first large-scale carbon neutral brewer
Certification: Plans to become B Corporation Certified in 2025

TCS in Australia

TCS has been strengthening its presence in Australia for over 35 years:

Serves as a digital partner to most of the top 10 listed companies in the region
Operations in five locations across the country
Recognized among LinkedIn's Top 25 companies to work for in Australia
Acknowledged as a top employer in the region by the Top Employers Institute

This partnership between TCS and Lion represents a significant step towards digital transformation in the beverage industry, leveraging AI and cloud technologies to drive innovation and enhance operational efficiency.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
-0.34%	+3.66%	+3.78%	-11.21%	-24.80%	+17.47%

Tata Consultancy Services (TCS), a global leader in IT services, has announced a groundbreaking partnership with SINTEF, one of Europe's largest independent research foundations. This collaboration aims to leverage Artificial Intelligence (AI) to improve elderly care, marking a significant step towards addressing societal challenges through technology.

AI-Powered Elderly Care

The partnership's primary focus is on enhancing SINTEF's existing eHealth platform, SMILE (Smart Inclusive Living Environments). This innovative platform is designed to support senior citizens in maintaining independent lives within their homes. By integrating TCS's expertise in AI and digital solutions with SINTEF's research capabilities, the collaboration seeks to create scalable, real-world innovations that could transform elderly care.

Key Features of the SMILE Platform

Communication Tool: Connects seniors with family members, caregivers, and community peers
Support System: Provides reminders and access to health services
Social Engagement: Promotes active living and community interaction

Innovative Use of Social AI

What sets this initiative apart is the application of Social AI to personalize care for each individual. This approach aims to:

Understand unique needs of each senior citizen
Tailor care plans based on individual requirements
Enhance the overall quality of life for the elderly

Expanding Horizons

While the initial focus is on elderly care, the partnership plans to extend its reach into other critical areas:

Energy solutions
Mobility innovations
Smart and secure communities

TCS's Nordic Presence

TCS has been a significant player in the Nordic region since 1991:

Aspect	Details
Regional Presence	20,000 experts serving customers across Norway, Finland, Sweden, and Denmark
Recognition	Consistently ranked as one of the best IT consulting service providers in the Nordic region
Top Employer Status	Recognized as a Top Employer in Norway for eleven consecutive years

Financial Highlights

TCS reported consolidated revenues exceeding $30.00 billion for the fiscal year ended March 31, 2025.

This partnership between TCS and SINTEF represents a significant step towards harnessing the power of AI for social good, particularly in addressing the challenges of an aging population. As the collaboration progresses, it holds the potential to set new standards in elderly care and pave the way for innovative solutions in other sectors crucial to societal well-being.