TCC Concept has further strengthened its position in furniture e-commerce platform Pepperfry, increasing its total stake to 98.98% on a fully diluted basis. The company completed an additional acquisition of 0.23% stake through a share swap transaction worth ₹4.25 crores, building upon its previous holding of 98.75%.

Latest Share Allotment Details

The Management Committee approved the allotment of 76,112 fully paid-up equity shares on December 11, 2025. The shares were issued at ₹557.94 per share, including a premium of ₹547.94 per share, to Mukesh Sharma Family Trust as part of the preferential allotment for consideration other than cash.

Previous Acquisition History

Prior to this latest transaction, TCC Concept had achieved 98.75% ownership through multiple acquisitions. The company had previously acquired an additional 9.66% stake through a combination of share swap and cash transactions worth ₹65.21 crores, which involved issuing 11,68,751 equity shares and a small cash component of ₹3,906.

About Pepperfry

Founded in 2012 by Late Mr. Ambareesh Murty and Mr. Ashish Shah, Pepperfry operates as India's largest omnichannel furniture and home goods e-commerce marketplace. The platform maintains a robust supply chain with 1,504 studios across 1,004 cities and offers Assisted Buying services to ensure seamless customer experience.

Strategic Impact

The progressive acquisition of Pepperfry strengthens TCC Concept's presence in the e-commerce and digital marketplace space. With near-complete ownership at 98.98%, the company is positioned to fully integrate Pepperfry's established furniture and home goods marketplace with its technology-driven platform expertise, creating enhanced operational synergies and improved customer experience.

TCC Concept Limited has taken a significant step in employee engagement by approving a new employee stock option (ESOP) grant. The company's Nomination and Remuneration Committee has given the green light to issue 27,50,607 stock options under its ESOP Plan 2025, potentially allowing eligible employees to become shareholders in the company.

Key Details of the ESOP Grant

Vesting and Exercise Details

The stock options are subject to a minimum vesting period of one year from the date of grant. The vesting is contingent upon the fulfillment of conditions specified in the grant letters issued to eligible employees. The Nomination and Remuneration Committee will determine the maximum vesting period on a case-by-case basis.

Impact on Company Shares

Upon exercise of the options, TCC Concept Limited will issue fresh equity shares. This approach ensures that the ESOP plan does not involve any secondary market acquisition of shares. The equity shares allotted post-exercise of options will not be subject to any lock-in period.

Significance for Employees and the Company

This ESOP grant represents a strategic move by TCC Concept Limited to align employee interests with those of the company and its shareholders. By offering stock options, the company aims to:

1. Enhance employee motivation and retention
2. Foster a sense of ownership among staff
3. Attract top talent in a competitive job market

The success of this initiative will depend on the company's performance and the resulting value of its shares, which could potentially lead to financial benefits for participating employees.

Regulatory Compliance and Governance

The company has emphasized that the ESOP Plan 2025 complies with the Securities and Exchange Board of India (SEBI) regulations. The Nomination and Remuneration Committee, serving as the compensation committee, will independently administer and implement the ESOP Plan 2025, ensuring proper governance and oversight of the scheme.

As TCC Concept Limited moves forward with this employee stock option plan, it will be interesting to observe its impact on employee satisfaction, retention rates, and overall company performance in the coming years.