TCC Concept Limited , a technology-driven platform company, has announced a significant move in the e-commerce sector by acquiring an 89.09% stake in Pepperfry Limited, India's largest omnichannel furniture and home goods marketplace. The acquisition, valued at Rs 592.02 crore, will be executed through a share swap arrangement, marking a strategic expansion for TCC Concept into the digital marketplace space.

Key Details of the Acquisition

About Pepperfry

Pepperfry has established itself as a leader in the online furniture and home goods market in India. The company boasts:

• A robust supply chain
• 150+ studios across 100+ cities
• Assisted Buying services

Strategic Rationale

TCC Concept's acquisition of Pepperfry is aimed at:

1. Strengthening its presence in the e-commerce and digital marketplace space
2. Complementing its core focus on technology-driven platforms
3. Enhancing customer experience through integration of Pepperfry's established marketplace
4. Creating operational synergies
5. Unlocking new growth opportunities in the furniture and home goods sector

This strategic move by TCC Concept Limited represents a significant consolidation in the Indian e-commerce space, particularly in the furniture and home goods segment. The acquisition is expected to create synergies between TCC's technological expertise and Pepperfry's established market presence, potentially reshaping the competitive landscape in this rapidly growing sector.

With this acquisition, Pepperfry has become a subsidiary of TCC Concept Limited, further solidifying TCC's position in the e-commerce and digital marketplace space.

TCC Concept Limited , a publicly traded company, held an Extraordinary General Meeting (EGM) on November 5, 2025, where shareholders unanimously approved six significant resolutions. The meeting, conducted through video conferencing, marked a pivotal moment for the company as it sets the stage for strategic expansion and employee incentivization.

Key Resolutions Approved

1. Increase in Authorized Share Capital: Shareholders approved an increase in the company's authorized share capital from Rs. 40 crore to Rs. 60 crore, divided into 6 crore equity shares of Rs. 10 each.

2. Pepperfry Acquisition: A preferential issue of 1,18,55,560 equity shares was approved for acquiring a 98.98% stake in Pepperfry Limited through a share swap arrangement.

3. Employee Stock Option Plan: The TCC Concept Limited Employee Stock Option Plan 2025 received approval, extending benefits to eligible employees of the company and its subsidiaries.

4. Loan and Investment Limits: Shareholders authorized the company to make loans, investments, or provide security and guarantees exceeding the prescribed limits under Section 186 of the Companies Act, 2013.

5. ESOP Issuance: Approval was granted for issuing employee stock options equal to or exceeding 1% of the issued share capital of TCC Concept Limited.

Voting Details

The resolutions were passed with overwhelming support, as detailed in the following table:

Meeting Proceedings

The EGM, chaired by Mr. Umesh Kumar Sahay, was attended by all directors, key managerial personnel, and representatives of the statutory auditors and secretarial auditor. The meeting commenced at 12:30 PM IST and concluded at 12:55 PM IST, with 22 members joining via video conference.

Ms. Isha Arora, Company Secretary and Compliance Officer, managed the proceedings and informed shareholders about the e-voting process. The company provided remote e-voting facilities from November 2 to November 4, 2025, and additional e-voting during the EGM for those who had not cast their votes earlier.

Implications and Next Steps

The approved resolutions signify TCC Concept Limited's strategic move towards expanding its market presence through the acquisition of Pepperfry Limited, a significant player in the online furniture and home decor space. The increase in authorized share capital and the implementation of the ESOP plan indicate the company's focus on growth and employee retention.

The company is expected to proceed with the necessary regulatory filings and take steps to implement these resolutions in the coming weeks. Shareholders and market observers will be keenly watching how these strategic decisions unfold and impact the company's future performance and market position.

TCC Concept Limited will communicate the detailed voting results and the scrutinizer's report to the stock exchanges within two working days of the EGM's conclusion, as per regulatory requirements.