Signpost India Gets Exclusive Outdoor Advertising Rights for Kolkata's Park Street
Signpost India Limited has won a significant Public-Private Partnership contract with Kolkata Municipal Corporation for exclusive outdoor advertising rights across premium city locations including Park Street, Camac Street, and Theatre Road. The 10-year contract, extendable by 2 years, projects gross advertising revenue of approximately ₹450.00 crore while ensuring annual fixed payments of ₹16.38 crore to the authority with 5% escalation every three years.

*this image is generated using AI for illustrative purposes only.
Signpost India Limited has secured a significant contract from the Kolkata Municipal Corporation, obtaining exclusive outdoor advertising rights for prime city locations under the Kolkata Streetscape Renaissance Project. The company announced this development through a regulatory filing, pursuant to SEBI Listing Regulations.
Contract Details and Scope
The Public-Private Partnership agreement grants Signpost India exclusive outdoor advertising rights across several prestigious Kolkata locations. The contract encompasses Park Street (Mother Teresa Sarani) from Jawaharlal Nehru Road to Mullick Bazar Crossing, Camac Street (Abanindranath Sarani), Theatre Road (Shakespeare Sarani), and Park-o-Mat areas.
| Parameter: | Details |
|---|---|
| Contract Duration: | 10 years (extendable for 2 years) |
| Nature: | Public-Private Partnership (PPP) |
| Awarding Authority: | Kolkata Municipal Corporation |
| Contract Type: | Domestic Entity Award |
Financial Terms and Revenue Projections
The contract structure involves substantial financial commitments and revenue potential for both parties. Signpost India will generate revenue through advertising placements while ensuring regular payments to the municipal authority.
| Financial Aspect: | Amount |
|---|---|
| Annual Fixed Revenue to Authority: | ₹16.38 crore |
| Escalation Rate: | 5% every three years |
| Total Projected Revenue to Authority: | Over ₹250.00 crore (including State GST) |
| Gross Advertising Revenue: | Approximately ₹450.00 crore over concession tenure |
Strategic Significance
This contract represents a major expansion of Signpost India's outdoor advertising portfolio in one of India's key metropolitan markets. The exclusive rights to premium locations in Kolkata's commercial heart provide the company with significant market positioning advantages. The 10-year tenure with potential 2-year extension offers long-term revenue visibility and operational stability.
The Kolkata Streetscape Renaissance Project aims to modernize the city's infrastructure while creating sustainable revenue streams through private partnerships. For Signpost India, this contract aligns with their growth strategy in outdoor advertising across major Indian cities.
Regulatory Compliance
The company has fulfilled all disclosure requirements under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. The announcement confirms that no promoter or group company interests exist with the awarding entity, and the contract does not constitute a related party transaction.
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Historical Stock Returns for Signpost India
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.11% | +0.60% | +20.42% | -12.21% | -9.37% | -25.69% |


































