Saregama India Limited , a leading music and entertainment company, has announced a strategic move in the media industry. The company's material subsidiary, Pocket Aces Pictures Private Limited, is set to acquire 100% equity share capital of Finnet Media Private Limited for INR 8.7 crores.

Acquisition Details

The Board of Directors of Saregama India Limited approved the acquisition on September 25, 2025. The deal involves purchasing 3 lakh equity shares of Finnet Media, each with a face value of Rs. 10. This acquisition will make Finnet Media a wholly-owned subsidiary of Pocket Aces Pictures Private Limited.

Transaction Structure

The transaction is structured in two parts:

1. Initial Acquisition: Pocket Aces will acquire 100% equity share capital of Finnet Media for INR 8,69,67,750 (subject to certain adjustments as per the transaction agreements).

2. Future Share Acquisition: Upon completion of two years post the initial acquisition, Pocket Aces will also acquire 2,88,235 Optionally Convertible Preference Shares (OCPS) of Finnet Media. The pricing mechanism for this acquisition is provided in the transaction documents.

About Finnet Media

Finnet Media Private Limited, incorporated on March 28, 2022, operates in the media and entertainment industry. The company specializes in:

• Influencer marketing and social media marketing services
• Content creation, production, and distribution
• Talent management, particularly in the 'finance', 'health', and 'infotainment' sectors

Financial Performance

Finnet Media has shown promising growth since its inception:

Strategic Rationale

The acquisition is expected to bring several benefits to Pocket Aces and Saregama India:

1. Strengthening the artist and influencer management division of Pocket Aces
2. Generating operational synergies
3. Broadening market reach
4. Reinforcing Pocket Aces' position in influencer management

Transaction Timeline

The closing of the transaction is subject to customary conditions precedent and subsequent, as per the Transaction Agreements. The indicative timeline for completion is on or before October 30, 2025, unless extended as per the terms of the transaction documents.

Regulatory Compliance

Saregama India Limited has made this announcement in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has confirmed that this transaction does not fall within the ambit of related party transactions.

This strategic acquisition by Saregama's subsidiary Pocket Aces marks a significant step in expanding its presence in the rapidly growing influencer marketing and content creation space, potentially opening up new avenues for growth and synergies within the group.

Saregama India , India's oldest music label, is set to revolutionize its vast music library through artificial intelligence (AI), marking a significant shift in the company's content strategy. The music giant plans to invest ₹200 crore to convert 20,000 of its top songs into AI-generated videos, a move aimed at creating a new revenue stream and modernizing its extensive catalog.

AI-Powered Content Creation

Saregama's ambitious project involves leveraging AI technology to produce music videos for its classic songs at a fraction of traditional production costs. With a library boasting over 87,000 songs, the company sees immense potential in monetizing this content across digital platforms, particularly YouTube.

Expanding into AI-Generated Films

The company's AI initiatives extend beyond music videos. Saregama is also exploring the realm of AI-generated films, with plans to produce movies at remarkably low budgets of under ₹5 crore. The company anticipates releasing its first AI-generated film within the next 12 months, potentially disrupting traditional filmmaking processes.

Strong Financial Performance

Saregama's venture into AI comes on the heels of impressive financial results:

The company has demonstrated robust growth, with a 23% annual profit increase over the past five years.

Future Investments and Leadership

Looking ahead, Saregama has earmarked ₹1,000 crore for content investments during the FY25-27 period. This substantial allocation underscores the company's commitment to staying at the forefront of the evolving media landscape.

The AI initiative is being spearheaded by the next generation of leadership within the RPSG Group, Saregama's parent company, indicating a forward-thinking approach to content creation and distribution.

As Saregama embarks on this innovative journey, it aims to bridge the gap between its rich musical heritage and modern digital consumption patterns, potentially setting a new standard for content creation in the music industry.