Saregama India Expands Music Portfolio with NAV Records Acquisition
Saregama India Ltd has acquired NAV Records, adding 6,500 tracks across various regional genres including Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop. The deal includes popular YouTube channels with over 24 million subscribers, strengthening Saregama's position in the Haryanvi music market. Notable acquired tracks include 'Coco cola' with 900+ million views and 'Parvati Boli Shakar Se' with 500+ million views. Saregama plans to collaborate with NAV for new content creation in Haryanvi and Punjabi languages, aligning with its strategy to build IP across various genres and languages.

*this image is generated using AI for illustrative purposes only.
Saregama India Ltd , a leading entertainment IP company, has made a significant move to strengthen its position in the regional music market by acquiring NAV Records. This strategic acquisition adds a diverse catalogue of 6,500 tracks across various genres, including Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop.
Acquisition Highlights
- Catalogue Expansion: Saregama gains 6,500 tracks from NAV Records, spanning multiple regional genres.
- Digital Footprint Boost: The deal includes popular YouTube channels like NAV Haryanvi and Nupur Audio, boasting over 24 million subscribers.
- Market Leadership: This acquisition cements Saregama's dominant position in the Haryanvi music space, a language where the company previously lacked a strong presence.
Notable Tracks in the Acquired Catalogue
The acquisition brings several hit songs under Saregama's umbrella, including:
Song Title | YouTube Views |
---|---|
Coco cola | 900.00+ million |
Parvati Boli Shakar Se | 500.00+ million |
Loot Liya | 400.00+ million |
Dabya Ni Karde | 140.00+ million |
Gunehgar | 140.00+ million |
Future Plans
Saregama has outlined its strategy following this acquisition:
- Content Creation: The company plans to collaborate with NAV to produce new content in Haryanvi and Punjabi languages.
- Sustained Growth: This move aligns with Saregama's commitment to building IP across various genres and languages.
- Value Creation: The expanded catalogue and digital presence are expected to contribute to the company's long-term growth and value creation strategies.
About Saregama India Ltd
Saregama India Ltd, a part of the RPSG Group, boasts a rich legacy dating back to 1902. The company's diverse portfolio encompasses:
- Film and non-film music
- Digital media
- Television content
- Artist and influencer management
- Film production
This acquisition further solidifies Saregama's position as a key player in India's entertainment industry, particularly in the regional music segment. By expanding its footprint in Haryanvi and Punjabi music, Saregama is poised to tap into the growing demand for regional content in the Indian market.
Historical Stock Returns for Saregama India
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+4.60% | +3.89% | -2.80% | -7.37% | -6.05% | +973.76% |