Saregama Board Approves ₹325 Crore Bhansali Productions Acquisition Deal
Saregama India Limited has received board approval for a strategic ₹325 crore acquisition of Bhansali Productions Private Limited through subscription of 9,960 compulsory convertible preference shares. The deal includes exclusive music rights agreements and a structured timeline leading to potential 51% majority shareholding upon preference share conversion, positioning Saregama for enhanced growth in India's entertainment sector.

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Saregama India Limited's Board of Directors has approved the execution of transaction agreements for acquiring Bhansali Productions Private Limited (BPPL) in a strategic deal valued at ₹325.00 crores. The board meeting held on December 16, 2025, formalized the partnership structure that combines equity investment with exclusive music rights arrangements.
Board Approval and Transaction Structure
The board has approved multiple agreements that form the comprehensive acquisition framework:
| Agreement Type: | Purpose |
|---|---|
| Investment Agreement (IA): | Subscription terms and conversion conditions |
| Shareholders Agreement (SHA): | Rights and obligations framework |
| Music Rights Agreement (MRA): | Exclusive music content acquisition |
| Ancillary Agreements: | Transaction implementation support |
The initial investment involves subscription of 9,960 compulsory convertible preference shares (CCPS) with a face value of ₹10.00 each, totaling ₹325.00 crores. Upon conversion of these preference shares, Saregama's shareholding in BPPL will rise to 51.00%, providing majority control of the production house.
Multi-Tranche Acquisition Timeline
The acquisition will proceed through structured phases with specific timelines and shareholding targets:
| Phase: | Timeline | Shareholding Target |
|---|---|---|
| CCPS Subscription: | On or before February 14, 2026 | Initial investment |
| 2028 Option: | Within 60 days of Sept 2028 financials | Minimum 28.00% (up to 49.90%) |
| 2030 Option: | Within 60 days of March 2030 financials | Up to 51.00% majority stake |
The 2028 Option ensures Saregama maintains at least 28.00% shareholding on a fully diluted basis, while the 2030 Option provides the right to acquire majority control with 51.00% shareholding through the CCPS conversion mechanism.
Bhansali Productions Profile and Performance
Bhansali Productions Private Limited, incorporated on May 8, 2003, operates in media and entertainment with focus on content creation, production and distribution. The company is promoted by Sanjay Navin Bhansali, renowned for directing acclaimed films including Bajirao Mastani, Gangubai Kathiawadi, Padmaavat, and the Netflix series Heeramandi.
| Financial Metric: | FY25 Performance |
|---|---|
| Revenue: | ₹304.14 crores |
| Business Focus: | Long-form content production |
| Market Presence: | India |
The production house maintains a robust content pipeline with over 10 feature films planned for the next three years, including major upcoming releases Love and War starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, and Do Deewane Shehar Mein featuring Siddhant Chaturvedi and Mrunal Thakur.
Strategic Benefits and Music Rights Framework
The partnership structure ensures Bhansali Productions retains complete creative control while Saregama provides governance oversight and financial discipline. The exclusive Music Rights Agreement guarantees Saregama access to all future film music from BPPL productions through a pre-agreed pricing formula, eliminating competitive bidding scenarios.
| Strategic Benefit: | Impact |
|---|---|
| Music Rights Acquisition: | All BPPL music content |
| Content Pipeline: | Premium film portfolio |
| Cost Control: | Pre-agreed pricing structure |
| Market Position: | Enhanced entertainment presence |
This arrangement provides Saregama with a steady pipeline of premium content while controlling acquisition costs. The investment is expected to be EPS accretive by FY27, with anticipated margin improvements across both Music and Video segments as Saregama gradually streamlines its in-house film production activities over the next 1-2 years.
The transaction closing remains subject to satisfaction of customary conditions precedent and subsequent conditions as outlined in the transaction agreements. This strategic acquisition positions both companies for enhanced growth in India's expanding entertainment industry while leveraging their complementary strengths in content creation and music distribution.
Historical Stock Returns for Saregama India
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.82% | +4.95% | -4.26% | -30.14% | -23.42% | +454.12% |









































