Saregama Board Approves ₹325 Crore Bhansali Productions Acquisition Deal
Saregama India Limited's board has approved a strategic ₹325 crore acquisition of Bhansali Productions Private Limited through compulsory convertible preference shares. The performance-based deal secures exclusive music rights to all future BPPL films and provides Saregama with 28-51% stake depending on operating performance over three years. The partnership combines Bhansali's creative control with Saregama's financial oversight, expected to deliver EPS accretion by FY27.

*this image is generated using AI for illustrative purposes only.
Saregama India Limited's Board of Directors has approved the execution of transaction agreements for acquiring Bhansali Productions Private Limited (BPPL) in a strategic deal valued at ₹325.00 crores. The board meeting held on December 16, 2025, formalized the partnership structure that combines equity investment with exclusive music rights arrangements.
Board Approval and Transaction Structure
The board has approved multiple agreements that form the comprehensive acquisition framework:
| Agreement Type: | Purpose |
|---|---|
| Investment Agreement (IA): | Subscription terms and conversion conditions |
| Shareholders Agreement (SHA): | Rights and obligations framework |
| Music Rights Agreement (MRA): | Exclusive music content acquisition |
| Ancillary Agreements: | Transaction implementation support |
The initial investment involves subscription of 9,960 compulsory convertible preference shares (CCPS) with a face value of ₹10.00 each, totaling ₹325.00 crores. Upon conversion of these preference shares, Saregama's shareholding in BPPL will rise to 51.00%, providing majority control of the production house.
Multi-Tranche Acquisition Timeline
The acquisition will proceed through structured phases with specific timelines and shareholding targets:
| Phase: | Timeline | Shareholding Target |
|---|---|---|
| CCPS Subscription: | On or before February 14, 2026 | Initial investment |
| 2028 Option: | Within 60 days of Sept 2028 financials | Minimum 28.00% (up to 49.90%) |
| 2030 Option: | Within 60 days of March 2030 financials | Up to 51.00% majority stake |
The 2028 Option ensures Saregama maintains at least 28.00% shareholding on a fully diluted basis, while the 2030 Option provides the right to acquire majority control with 51.00% shareholding through the CCPS conversion mechanism.
Strategic Partnership Framework and Music Rights
Managing Director Vikram Mehra emphasized the deal's strategic structure during the investor conference call, highlighting that the valuation is performance-based rather than historical. The partnership ensures Bhansali Productions retains complete creative control while Saregama provides governance oversight and financial discipline.
| Strategic Component: | Details |
|---|---|
| Music Rights Coverage: | 30-40% of Hindi film music pipeline |
| Pricing Structure: | Pre-agreed formula based on production cost |
| Creative Control: | Retained by Bhansali Productions |
| Financial Oversight: | Managed by Saregama |
The exclusive Music Rights Agreement guarantees Saregama access to all future film music from BPPL productions through a pre-agreed pricing formula, eliminating competitive bidding scenarios. This arrangement is expected to secure approximately 30.00% of Saregama's Hindi film music content, potentially reaching 40.00%.
Bhansali Productions Profile and Performance
Bhansali Productions Private Limited, incorporated on May 8, 2003, operates in media and entertainment with focus on content creation, production and distribution. The company is promoted by Sanjay Navin Bhansali, renowned for directing acclaimed films including Bajirao Mastani, Gangubai Kathiawadi, Padmaavat, and the Netflix series Heeramandi.
| Financial Metric: | FY25 Performance |
|---|---|
| Revenue: | ₹304.14 crores |
| EBITDA: | ₹60.00 crores |
| PAT: | ₹45.00 crores |
| Business Focus: | Long-form content production |
The production house maintains a robust content pipeline with over 10 feature films planned for the next three years, including major upcoming releases Love and War starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, and Do Deewane Sheher Mein featuring Siddhant Chaturvedi and Mrunal Thakur.
Valuation Structure and Investment Benefits
The deal structure incorporates performance-linked valuation parameters, with the company's total valuation ranging between ₹650.00 crores and ₹1,590.00 crores based on operating margin performance over the next three years. This structure ensures Saregama pays for future performance rather than past achievements.
| Investment Scenario: | Valuation Range | Saregama Stake |
|---|---|---|
| Lower Performance: | ₹650.00 crores | Higher percentage |
| Higher Performance: | ₹1,590.00 crores | 28.00% minimum |
| Additional Investment: | September 2028 | Performance-based |
The investment is expected to be EPS accretive by FY27, with anticipated margin improvements across both Music and Video segments. Saregama plans to gradually wind down its in-house film production activities over the next 1-2 years, releasing ₹150.00-175.00 crores of working capital currently tied up in video business.
The transaction closing remains subject to satisfaction of customary conditions precedent and subsequent conditions as outlined in the transaction agreements. This strategic acquisition positions both companies for enhanced growth in India's expanding entertainment industry while leveraging their complementary strengths in content creation and music distribution.
Historical Stock Returns for Saregama India
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.52% | -1.08% | -4.50% | -28.46% | -38.22% | +303.99% |









































