Rose Merc Limited has announced a strategic move into the burgeoning sports-tech sector through a Memorandum of Understanding (MoU) with KheloMore Sports Pvt. Ltd. This partnership aims to explore equity funding opportunities and drive growth in India's sports ecosystem.

Key Highlights of the Partnership

Strategic Objectives

The collaboration between Rose Merc and KheloMore is set to focus on several key areas:

1. Business Efficiency Enhancement: Leveraging Rose Merc's financial acumen to optimize KheloMore's operations.
2. Market Expansion: Supporting KheloMore's growth to reach over 10,000 venues across India.
3. Skill Development: Fostering innovation in venue management and data analytics for improved fan engagement.
4. Inclusive Participation: Promoting sports accessibility, particularly among Gen Z and rural demographics.

Investment Structure

Rose Merc's investment strategy in this partnership is twofold:

1. Potential direct investment in KheloMore to support growth initiatives.
2. Leveraging expertise through Capital Square Advisors Pvt. Ltd. to evaluate investment placements up to ₹20.00 crores.

Management Perspectives

Uday Tardalkar, Chairman & Independent Director of Rose Merc Limited, expressed enthusiasm about the partnership, stating, "This MoU represents a significant step toward empowering the sports sector with strategic investments, driving operational excellence, and creating scalable opportunities for growth that benefit enthusiasts across the nation."

Vaishali Parkar Kumar, Executive Director of Rose Merc Limited, emphasized the potential for enhancing sports accessibility, saying, "By combining our strengths, we aim to create innovative solutions that promote inclusivity and engagement in the sports ecosystem."

Jatin Paranjape, Promoter of KheloMore Sports Pvt. Ltd., highlighted the collaboration's potential impact: "With their support in equity funding, including the possibility of direct investment and expertise from Capital Square Advisors Pvt. Ltd., we are poised to expand our footprint, enhance user experiences through advanced analytics, and contribute to a healthier, more inclusive India."

About the Companies

Rose Merc Limited is a diversified holding company listed on the Bombay Stock Exchange, with operations spanning marketing & event management, spiritual radio broadcast, sports management, and financial services.

KheloMore Sports Pvt. Ltd. is a Mumbai-based sports technology platform founded in 2016. It connects athletes with coaches and venues, backed by investors including Dream Sports.

This strategic partnership marks a significant step for both companies in their respective growth trajectories, potentially reshaping the landscape of sports accessibility and technology in India.

Rose Merc Limited , a prominent investment and marketing firm, has entered into a strategic partnership with WTSLN Fintech Private Limited (WhatsLoan) to develop and deploy advanced AI-driven digital lending solutions. This collaboration aims to transform the landscape of Priority Sector Lending (PSL) in India, with a focus on improving financial inclusion for farmers, consumers, and MSMEs in rural and semi-urban areas.

Key Highlights of the Partnership

The Memorandum of Understanding (MoU) signed between Rose Merc Limited and WhatsLoan outlines several innovative initiatives:

Targeted Regions and Impact

The partnership will initially focus on Western and Northern India, including:

• Maharashtra
• Gujarat
• Rajasthan
• Uttar Pradesh
• Punjab
• Haryana

By leveraging Rose Merc's strategic and market expertise alongside WhatsLoan's technological prowess, the collaboration aims to:

1. Reduce processing costs for financial institutions
2. Achieve faster loan turnaround times
3. Expand financial services to underserved segments
4. Comply with RBI and Government of India guidelines

Strategic Benefits

Rose Merc Limited will play a crucial role in enhancing WhatsLoan's market reach and scalability. The company is also exploring potential equity investment opportunities to support WhatsLoan's technological innovation and growth.

Purvesh Krishna Shelatkar, Executive Director of Rose Merc Limited, expressed enthusiasm about the partnership, stating, "This collaboration aligns perfectly with our vision of fostering innovation and supporting high-potential fintech companies. By focusing on Western and Northern India, we aim to bridge the gap in financial access for millions of farmers, consumers, and MSMEs, especially of low- and middle-income groups, creating sustainable growth opportunities for all stakeholders."

Timmana Gouda D, Co-Founder and CEO of WhatsLoan, added, "Teaming up with Rose Merc marks a significant milestone in our mission to revolutionize digital lending through technology. Rose Merc Limited's marketing, strategic, investment expertise, and network will amplify our platforms' impact, enabling access to faster, more inclusive financial services."

Future Outlook

The non-binding MoU emphasizes mutual benefits and includes plans for:

• Formation of a joint working group to oversee implementation
• Quarterly reviews to assess progress and adjust strategies
• Formalization of specific projects through definitive agreements

This strategic alliance between Rose Merc Limited and WhatsLoan represents a significant step towards modernizing India's rural financial ecosystem. By combining innovative technology with strategic market insights, the partnership aims to create a more inclusive and efficient lending environment for underserved communities across the country.