Rose Merc Limited has announced a strategic partnership with Dubai-based Falcon Cup LLC-FZ, marking a significant expansion into the sports and fashion industries. The collaboration, formalized through a Memorandum of Understanding (MoU), aims to bring the Falcon Cup Inter-Corporate Golf Tournament to India and explore joint ventures across multiple sectors and regions.

Key Highlights of the Partnership

• Golf Tournament Expansion: Rose Merc will serve as the primary strategic partner for bringing the Falcon Cup Inter-Corporate Golf Tournament to India.
• Diverse Event Portfolio: The partnership will organize various sports events including cricket, tennis, badminton, football, and fashion shows.
• Global Reach: Collaborative efforts will span across GCC, India, Mauritius, Europe, and Africa.
• Brand Ambassador: Ms. Tara Laxmi Shreshta will represent both companies in fashion events across GCC regions.
• Cricket Venture: Rose Merc is exploring the organization of a Cricket Premier League in Mauritius.
• Business Synergies: The partnership aims to leverage opportunities in real estate, wealth, and asset management.

Strategic Implications

This move aligns with Rose Merc's diversification strategy, combining its expertise in sports sponsorships, media, and finance with Falcon Cup's event management capabilities. The collaboration is expected to create new revenue streams and expand the company's global footprint.

Uday Tardalkar, Chairman of Rose Merc Ltd., commented on the partnership: "This partnership with Falcon Cup LLC-FZ is a significant step in our diversification strategy, combining our expertise in sports sponsorships, media, and finance with Falcon Cup's event management capabilities. We look forward to bringing the Falcon Cup to India and collaborating on sports and fashion events to create value for our stakeholders."

About the Partners

Rose Merc Limited

Rose Merc Limited is a diversified company actively engaged in event and entertainment, devotional radio, financial services, and sports leagues. The company is also an investor in Navi Mumbai Premier League Pvt. Ltd. and Moda Orama Ventures, a leading fashion show organizer.

Falcon Cup LLC-FZ

Founded by wealth management veteran Vijay Acharya, Falcon Cup LLC-FZ specializes in organizing the Falcon Cup Inter-Corporate Golf Tournament. The company brings together corporate leaders for competitive tournaments at prestigious UAE venues and has expertise in event management, real estate, and asset management.

The inaugural season of the Falcon Cup Inter-Corporate Golf Tournament is scheduled from October 2025 to February 2026, with the 2025 edition to be hosted at premier UAE golf courses, including Emirates Golf Club, Jumeirah Golf Estates, and Yas Links.

This strategic partnership represents a significant step for Rose Merc Limited in expanding its portfolio and global presence in the sports and fashion industries.

Rose Merc Limited has announced a strategic partnership with SAM Corporate, a global FinTech leader specializing in AI-powered Environmental, Social, and Governance (ESG) reporting and sustainability solutions. The collaboration, formalized through a Memorandum of Understanding (MoU), aims to accelerate business expansion and innovation for both companies.

Key Aspects of the Partnership

The MoU outlines several areas of cooperation:

• Client Introductions: Both companies will facilitate targeted introductions to prospective clients and key decision-makers, fostering new business relationships.

• Strategic Networking: Joint promotional engagements are planned to enhance visibility and engagement in relevant markets.

• Capital Market Activities: The partnership will support fund-raising efforts, including the preparation of investment documents and introductions to potential investors.

• Investor Network Access: Through its associate company, Capital Square Advisors Pvt Ltd, Rose Merc Limited will introduce SAM Corporate to High Net-Worth Individuals (HNIs), Venture Capitalists (VCs), Family Offices, and Strategic Investors.

Expanding AI-Driven ESG Solutions

SAM Corporate's SAMESG suite of products offers AI-driven ESG solutions for corporates to fulfill their annual ESG compliance, including Business Responsibility and Sustainability Reporting (BRSR). The company projects an order book worth $4.60 million by year-end, driven by its focus on AI-enabled SaaS products for enterprises, SMEs, and regulators.

Dr. Sunil Kumar K, Managing Director of SAM Corporate, expressed enthusiasm about the partnership, stating, "This collaboration will open new avenues for growth, particularly in fund-raising and client acquisition, as we continue to expand our award-winning and AI-powered sustainability solutions across six key geographies."

Rose Merc Limited's Diversified Portfolio

Rose Merc Limited, a diversified company, is actively engaged in various sectors:

• Event and entertainment
• Devotional radio
• Financial services
• Cricket sports leagues (key investor in Navi Mumbai Premier League Pvt. Ltd.)
• Fashion industry (through Moda Orama Ventures and subsidiary Emirates Holdings FZ LLC)

Uday Tardalkar, Chairman of Rose Merc Limited, commented on the partnership: "This MoU will enable us to introduce SAM to our extensive investor and client network, fostering mutual success in emerging markets."

Global Reach and Future Prospects

SAM Corporate, headquartered in Dubai, UAE, operates through offices in the UK, Spain, US, India, and Singapore. The ISO-certified firm (9001:2015, 27001:2022, 20000-1:2018) specializes in Corporate Performance Management (CPM) solutions and digital transformation for global clients.

As Rose Merc Limited positions itself for growth, including entry into the thriving GCC market, this strategic partnership underscores both companies' commitment to innovation and sustainable business practices in the evolving landscape of ESG reporting and compliance.