Rose Merc Limited has announced a strategic partnership with SAM Corporate, a global FinTech leader specializing in AI-powered Environmental, Social, and Governance (ESG) reporting and sustainability solutions. The collaboration, formalized through a Memorandum of Understanding (MoU), aims to accelerate business expansion and innovation for both companies.

Key Aspects of the Partnership

The MoU outlines several areas of cooperation:

• Client Introductions: Both companies will facilitate targeted introductions to prospective clients and key decision-makers, fostering new business relationships.

• Strategic Networking: Joint promotional engagements are planned to enhance visibility and engagement in relevant markets.

• Capital Market Activities: The partnership will support fund-raising efforts, including the preparation of investment documents and introductions to potential investors.

• Investor Network Access: Through its associate company, Capital Square Advisors Pvt Ltd, Rose Merc Limited will introduce SAM Corporate to High Net-Worth Individuals (HNIs), Venture Capitalists (VCs), Family Offices, and Strategic Investors.

Expanding AI-Driven ESG Solutions

SAM Corporate's SAMESG suite of products offers AI-driven ESG solutions for corporates to fulfill their annual ESG compliance, including Business Responsibility and Sustainability Reporting (BRSR). The company projects an order book worth $4.60 million by year-end, driven by its focus on AI-enabled SaaS products for enterprises, SMEs, and regulators.

Dr. Sunil Kumar K, Managing Director of SAM Corporate, expressed enthusiasm about the partnership, stating, "This collaboration will open new avenues for growth, particularly in fund-raising and client acquisition, as we continue to expand our award-winning and AI-powered sustainability solutions across six key geographies."

Rose Merc Limited's Diversified Portfolio

Rose Merc Limited, a diversified company, is actively engaged in various sectors:

• Event and entertainment
• Devotional radio
• Financial services
• Cricket sports leagues (key investor in Navi Mumbai Premier League Pvt. Ltd.)
• Fashion industry (through Moda Orama Ventures and subsidiary Emirates Holdings FZ LLC)

Uday Tardalkar, Chairman of Rose Merc Limited, commented on the partnership: "This MoU will enable us to introduce SAM to our extensive investor and client network, fostering mutual success in emerging markets."

Global Reach and Future Prospects

SAM Corporate, headquartered in Dubai, UAE, operates through offices in the UK, Spain, US, India, and Singapore. The ISO-certified firm (9001:2015, 27001:2022, 20000-1:2018) specializes in Corporate Performance Management (CPM) solutions and digital transformation for global clients.

As Rose Merc Limited positions itself for growth, including entry into the thriving GCC market, this strategic partnership underscores both companies' commitment to innovation and sustainable business practices in the evolving landscape of ESG reporting and compliance.

Rose Merc Limited (BSE: ROSEMER) has announced a strategic expansion of its Eternal Runway brand into Bahrain and Saudi Arabia, set to launch in Winter 2025. This move marks a significant step in the company's global growth strategy, leveraging the success of its recent Dubai debut.

Expansion Strategy

The expansion will be executed through two key entities:

1. Emirates Holding FZ LLC
2. Moda Orama Ventures Private Limited

These subsidiaries will spearhead Rose Merc's entry into the burgeoning Middle Eastern luxury fashion market, with a focus on Bahrain and Saudi Arabia.

Building on Dubai Success

The decision to expand follows the remarkable success of Eternal Runway's inaugural event in Dubai, which was part of the prestigious Emirates Luxury Show. The Dubai event featured:

• Participation from top-tier designers and celebrities
• Showstopping collections from avant-garde designers
• An inclusive runway showcasing models aged 20 to 60
• Attendance by VVIPs, fashion influencers, buyers, and international press

Strategic Importance of Bahrain and Saudi Arabia

Rose Merc's choice of Bahrain and Saudi Arabia for expansion is strategic, capitalizing on the region's fashion renaissance. The company aims to:

• Provide a launchpad for talent blending heritage with modernity
• Offer a global platform to designers, models, photographers, and collaborators
• Tap into evolving consumer preferences for fashion with meaning, identity, and courage

Executive Commentary

Vaishali Parkar Kumar, Executive Director of Rose Merc Limited, stated, "This expansion marks a significant milestone in our mission to amplify homegrown talent and elevate global fashion narratives. We're creating a powerful platform for designers, models, and collaborators who want to be part of a movement that redefines luxury fashion with heart."

Looking Ahead

The Bahrain and Saudi Arabia edition of Eternal Runway is positioned to become a pivotal event in the global fashion calendar. Rose Merc Limited views this expansion as a strategic leap toward global engagement, particularly for exceptional Indian talent seeking international exposure.

As Rose Merc Limited prepares for this ambitious expansion, the company continues to focus on cross-cultural creativity and empowerment in the luxury fashion sector. The Winter 2025 edition of Eternal Runway in Bahrain and Saudi Arabia is poised to make a significant impact on the Middle Eastern fashion landscape.

Investors and fashion enthusiasts alike will be watching closely as Rose Merc Limited takes this bold step into new markets, potentially reshaping the future of luxury fashion events in the region.