Norwest Venture Partners VII-A-Mauritius has acquired a 5.45% stake in TCC Concept Limited through a share swap transaction, as disclosed in a regulatory filing dated December 9, 2025. This acquisition represents an investment move by the Mauritius-based venture capital firm in the Indian realty sector company.

Transaction Details

The investment firm acquired 25,22,441 equity shares representing a 5.45% stake in TCC Concept Limited through a share swap transaction on December 8, 2025. Each equity share has a face value of ₹10.

Impact on Share Capital

The acquisition has resulted in an increase in TCC Concept Limited's equity share capital. The company's paid-up equity share capital expanded following this transaction.

Regulatory Compliance

The disclosure was made under Regulation 29(1) of the Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers) Regulations, 2011. Prior to this acquisition, Norwest Venture Partners VII-A-Mauritius held no shares in TCC Concept Limited.

The transaction filing confirms that the acquirer does not belong to the promoter or promoter group of the target company. TCC Concept Limited's shares are listed on BSE Limited under scrip code 512038.

About the Parties

Norwest Venture Partners VII-A-Mauritius operates from the 6th Floor, Two Tribeca, Tribeca Central, Trianon, Mauritius. TCC Concept Limited is headquartered at VB Capitol Building, Range Hills Road, Bhoslenagar, Shivajinagar, Aundh, Pune, Maharashtra, India.

The share swap transaction represents an investment by the venture capital firm, providing TCC Concept Limited with additional capital while offering the investor a stake in the company.

TCC Concept has further strengthened its position in furniture e-commerce platform Pepperfry, increasing its total stake to 98.98% on a fully diluted basis. The company completed an additional acquisition of 0.23% stake through a share swap transaction worth ₹4.25 crores, building upon its previous holding of 98.75%.

Latest Share Allotment Details

The Management Committee approved the allotment of 76,112 fully paid-up equity shares on December 11, 2025. The shares were issued at ₹557.94 per share, including a premium of ₹547.94 per share, to Mukesh Sharma Family Trust as part of the preferential allotment for consideration other than cash.

Previous Acquisition History

Prior to this latest transaction, TCC Concept had achieved 98.75% ownership through multiple acquisitions. The company had previously acquired an additional 9.66% stake through a combination of share swap and cash transactions worth ₹65.21 crores, which involved issuing 11,68,751 equity shares and a small cash component of ₹3,906.

About Pepperfry

Founded in 2012 by Late Mr. Ambareesh Murty and Mr. Ashish Shah, Pepperfry operates as India's largest omnichannel furniture and home goods e-commerce marketplace. The platform maintains a robust supply chain with 1,504 studios across 1,004 cities and offers Assisted Buying services to ensure seamless customer experience.

Strategic Impact

The progressive acquisition of Pepperfry strengthens TCC Concept's presence in the e-commerce and digital marketplace space. With near-complete ownership at 98.98%, the company is positioned to fully integrate Pepperfry's established furniture and home goods marketplace with its technology-driven platform expertise, creating enhanced operational synergies and improved customer experience.