Infosys Forges 10-Year AI-Driven Alliance with HanesBrands for Digital Transformation
Infosys has announced a ten-year strategic partnership with HanesBrands Inc. to transform the apparel company's digital landscape. The collaboration will utilize Infosys' AI technologies, including LEAP and Infosys Topaz, to modernize HanesBrands' core operations, enhance agility, simplify IT infrastructure, and improve data utilization. The alliance aims to address technology optimization, resource efficiency, and cultural alignment for HanesBrands. Infosys will deploy generative AI and AIOps technologies to drive this transformation.

*this image is generated using AI for illustrative purposes only.
Infosys (NSE, BSE, NYSE: INFY), a global leader in digital services and consulting, has announced a groundbreaking ten-year strategic alliance with HanesBrands Inc. (NYSE: HBI), a global apparel company. This collaboration aims to revolutionize HanesBrands' digital landscape, business applications, and data infrastructure.
AI-Powered Transformation
At the heart of this partnership is Infosys' commitment to deploying its cutting-edge AI technologies:
- The Live Enterprise Automation Platform (LEAP)
- Infosys Topaz, an AI-first suite of services and solutions
These platforms will leverage generative AI and AIOps technologies to modernize HanesBrands' core operations, enhance agility, simplify its IT landscape, and unlock greater value from data.
Strategic Objectives
The alliance is set to address several key priorities for HanesBrands:
- Technology optimization
- Resource efficiency
- Cultural alignment
Scott Pleiman, Chief Strategy, Transformation, Analytics and Technology Officer at HanesBrands, emphasized the company's search for an experienced collaborator with deep domain expertise in AI-driven transformation. He stated, "As we continue to evolve our operational model, we sought an experienced collaborator with deep domain expertise and advanced capabilities in AI-driven transformation."
Infosys' Commitment
Karmesh Vaswani, EVP & Global Head of Consumer, Retail & Logistics at Infosys, expressed the company's dedication to the partnership: "We are honored to support HanesBrands in its journey toward a future-ready enterprise. With a shared commitment to innovation, we aim to unlock significant business value and elevate customer experiences utilizing Infosys Topaz AI and AIOps capabilities, now further strengthened with LEAP."
Expected Outcomes
The collaboration is poised to deliver several benefits to HanesBrands:
- Modernization of core operations
- Enhanced agility in business processes
- Simplified IT landscape
- Improved data utilization through AI technologies
This strategic alliance underscores the growing importance of AI and digital transformation in the retail and apparel industry. As companies like HanesBrands seek to stay competitive in a rapidly evolving market, partnerships with tech giants like Infosys are becoming increasingly crucial.
The ten-year engagement between Infosys and HanesBrands represents a significant commitment to long-term innovation and operational excellence, potentially setting a new standard for AI-driven transformation in the global apparel industry.
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