Godrej Consumer Products Ltd (GCPL) has successfully completed the acquisition of Muuchstac, a prominent men's grooming brand, in a deal valued at ₹450 crore. This strategic move marks GCPL's entry into the rapidly growing men's grooming market in India.

Key Highlights of the Acquisition

Muuchstac's Performance

The acquisition of Muuchstac represents a significant move for Godrej Consumer Products Ltd in the competitive men's grooming sector. The deal structure allows the founders, Vishal Lohia and Ronak Bagadia, to continue managing the business, potentially ensuring continuity in operations and brand ethos.

Muuchstac's strong market position, particularly in the online space where it holds the second spot for men's face washes, aligns with the growing trend of e-commerce in the personal care segment. The brand's expected revenue of ₹80 crore and EBITDA of ₹30 crore suggest a robust financial performance, which could contribute positively to GCPL's portfolio.

For the founders, this acquisition marks a remarkable return on their initial investment. From an initial outlay of ₹3 lakh, the ₹450 crore deal represents more than a 15,000-fold return, highlighting the brand's rapid growth and market acceptance in the men's grooming category.

This acquisition by Godrej Consumer Products Ltd underscores the company's strategy to expand its presence in the personal care segment, particularly targeting the growing men's grooming market in India. As consumer preferences evolve and the male grooming industry continues to expand, this move could position GCPL to capture a larger share of this burgeoning market.

Godrej Consumer Products Limited (GCPL) has successfully completed its acquisition of the FMCG business of Trilogy Solutions Private Limited (TSPL), marking a significant move in the male grooming sector. The acquisition, which was executed through a slump sale on a going concern basis, was finalized on November 10, 2025, following the initial announcement made on October 31, 2025.

Acquisition Details

TSPL, an Indian FMCG company, is primarily known for its operations in the male grooming category under the Muuchstac brand. This strategic acquisition aligns with GCPL's efforts to strengthen its position in the personal care segment.

Regulatory Compliance

In accordance with regulatory requirements, GCPL has promptly disclosed this development to the stock exchanges. The company filed the necessary information under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Market Impact

While specific financial details of the acquisition were not disclosed, this move is expected to enhance GCPL's product portfolio in the competitive male grooming market. The acquisition of the Muuchstac brand could potentially provide GCPL with new avenues for growth and market expansion.

Corporate Communication

The completion of the acquisition was officially announced through a regulatory filing signed by Tejal Jariwala, Company Secretary & Compliance Officer of Godrej Consumer Products Limited. This prompt disclosure demonstrates GCPL's commitment to transparency and compliance with stock market regulations.

This acquisition represents a strategic step for Godrej Consumer Products Limited as it continues to evolve and strengthen its market presence in the FMCG sector, particularly in the male grooming category.