Birla Group Holdings Reduces Stake in Aditya Birla Lifestyle Brands to 15% Through Open Market Sale
Birla Group Holdings Private Limited reduced its stake in Aditya Birla Lifestyle Brands Limited from 17.39% to 15.00% through the sale of 2,91,92,900 shares via open market transactions between March 2-9, 2026. The promoter group entity disclosed this transaction under SEBI regulations on March 11, 2026, with the sale representing 2.39% of the total share capital.

*this image is generated using AI for illustrative purposes only.
Birla Group Holdings Private Limited has filed a regulatory disclosure regarding the reduction of its shareholding in Aditya Birla Lifestyle Brands Limited. The disclosure, made under Regulation 29(2) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011, details a significant open market sale transaction completed in March 2026.
Transaction Details
The promoter group entity executed the sale of 2,91,92,900 equity shares through open market transactions spread across multiple trading sessions. The transaction details are presented below:
| Transaction Date | Shares Sold |
|---|---|
| March 2, 2026 | 59,90,900 |
| March 4, 2026 | 56,00,000 |
| March 5, 2026 | 56,02,000 |
| March 6, 2026 | 60,00,000 |
| March 9, 2026 | 60,00,000 |
| Total | 2,91,92,900 |
Shareholding Changes
The transaction resulted in a notable reduction in Birla Group Holdings' ownership percentage in Aditya Birla Lifestyle Brands Limited:
| Holding Period | Number of Shares | Percentage Holding |
|---|---|---|
| Before Transaction | 21,22,94,965 | 17.39% |
| Shares Sold | 2,91,92,900 | 2.39% |
| After Transaction | 18,31,02,065 | 15.00% |
Company Information
Aditya Birla Lifestyle Brands Limited maintains its equity share capital at 122,05,04,009 equity shares of Rs. 10/- each, fully paid up, totaling Rs. 1220,50,40,090/-. The company's shares are listed on both BSE Limited and National Stock Exchange of India Limited.
Regulatory Compliance
The disclosure was submitted to the stock exchanges and the target company on March 11, 2026, by Company Secretary Shrikant Turalkar (ACS-14772). Birla Group Holdings Private Limited, incorporated under CIN U67120MH1980PTC023476, maintains its registered office at Industry House, Churchgate Reclamation, Mumbai.
Key Parameters
The filing confirms that Birla Group Holdings Private Limited belongs to the promoter group of Aditya Birla Lifestyle Brands Limited. The transaction involved no encumbrances, voting rights other than equity shares, or convertible securities. All percentages are calculated with respect to the total share capital and diluted share capital of the target company.
Historical Stock Returns for Aditya Birla Lifestyle Brands
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.21% | +1.92% | -10.10% | -29.24% | -35.23% | -35.23% |


































