Arvind Fashions Acquires Flipkart's Stake in Flying Machine for ₹135 Crores
Arvind Fashions Limited has completed the acquisition of Flipkart Group's stake in Arvind Youth Brands Private Limited for ₹135 crores, consolidating control over the Flying Machine brand. The transaction makes AYBPL a wholly owned subsidiary while ensuring continued availability on Flipkart and other digital platforms. Flying Machine has established itself as a top casual wear brand over five years of partnership with Flipkart Group.

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Arvind Fashions Limited has completed the acquisition of Flipkart Group's stake in Arvind Youth Brands Private Limited (AYBPL) for ₹135 crores, making it a wholly owned subsidiary. The transaction, announced on December 29, 2025, consolidates the company's control over the Flying Machine brand, which has established itself as a leading casual wear brand on digital platforms.
Strategic Acquisition Details
The acquisition involves purchasing a 31.25% shareholding from Flipkart India Private Limited, comprising 1 equity share of ₹10 each and 58,95,852 Compulsory Convertible Preference Shares (CCPS) of ₹100 each. Upon completion, Arvind Fashions Limited, along with its wholly owned subsidiary Arvind Lifestyle Brands Limited, will hold 100% of the total shareholding in AYBPL on a fully diluted basis.
| Transaction Overview: | Details |
|---|---|
| Acquisition Value: | ₹135 crores |
| Shareholding Acquired: | 31.25% |
| Seller: | Flipkart India Private Limited |
| Nature of Consideration: | Cash |
| Target Company Turnover: | ₹432.16 crores (FY25) |
Management Commentary
Amisha Jain, Managing Director & Chief Executive Officer of Arvind Fashions, expressed gratitude to the Flipkart Group for their support in building Flying Machine into a brand of choice on digital channels. "Our relationship with the Flipkart group will continue ensuring consumers can still shop Flying Machine on its platforms. The brand will also be available to consumers on other digital channels and portals," Jain stated.
Flying Machine Brand Performance
Over the past five years, Flying Machine has re-established itself as a well-accepted brand on digital channels. The partnership with Flipkart Group helped Flying Machine become one of the top casual wear brands on digital platforms, catering to fashion-conscious youth across India. The brand, with a 40-year legacy in Indian denim, has been retailing on digital channels for over a decade and maintains strong presence across metros and tier-II towns.
| Brand Information: | Details |
|---|---|
| Brand Legacy: | 40 years in Indian denim |
| Digital Presence: | Over a decade |
| Market Position: | Leading casual wear brand |
| Target Audience: | Fashion-conscious youth |
| Geographic Reach: | Metros and tier-II towns |
Regulatory and Financial Structure
The transaction has been classified as a related party transaction under SEBI regulations, with approval from the audit committee of Arvind Fashions Limited. The acquisition is being conducted at arm's length, based on a valuation report dated December 24, 2025, issued by B B S R & Associates LLP. No governmental or regulatory approvals are required for this acquisition.
Arvind Youth Brands Private Limited, incorporated on February 27, 2020, operates in the wholesale and retail of apparels and accessories under the Flying Machine brand. The company reported a turnover of ₹432.16 crores for the financial year ended March 31, 2025, demonstrating strong business performance in the apparel and retail industry.
Historical Stock Returns for Arvind Fashions
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.25% | +0.60% | -1.45% | +6.49% | +0.37% | +242.29% |












































