Arvind Fashions has announced the appointment of Saikot Das as its new Chief Brand and Strategy Officer, effective August 19, 2025. This strategic move aims to strengthen the company's leadership team and drive its brand and marketing initiatives.

Appointment Details

Mr. Das, a seasoned professional with over 13 years of experience in marketing and brand building, joins Arvind Fashions as a Senior Management Personnel. His appointment, disclosed in compliance with SEBI regulations, marks a significant addition to the company's executive lineup.

Professional Background

Saikot Das brings a wealth of experience from his previous roles in prominent companies:

• Senior Director - Marketing & Brand Experience for South Asia, Middle East & Africa at Levi Strauss & Co.
• Senior Vice President – Marketing Head at Star TV Network (Star Plus)
• Associate Director- Marketing at Colgate Palmolive

Educational Qualifications

Das holds impressive academic credentials:

• MBA in Sales & Marketing from Institute of Management Technology, Ghaziabad
• B.Tech. in Mechanical Engineering from National Institute of Technology Calicut

Expertise and Skills

The newly appointed Chief Brand and Strategy Officer is known for his expertise in:

• Marketing Strategy
• Sales Management
• Business Strategy
• Team Management

Company's Statement

Arvind Fashions, in its regulatory filing, stated that Mr. Das's appointment is in line with the company's employment policies. The terms and conditions of his appointment are outlined in his appointment letter.

This strategic appointment underscores Arvind Fashions' commitment to strengthening its brand presence and marketing strategies in the competitive fashion retail sector. With his extensive experience and proven track record, Saikot Das is expected to play a crucial role in shaping the company's brand vision and strategic direction in the coming years.

Arvind Fashions Limited (AFL) has reported robust financial results for the first quarter of fiscal year 2026, showcasing significant growth across key metrics. The company also announced a leadership transition, with Amisha Jain set to take over as the new Managing Director and CEO.

Financial Highlights

AFL reported a 16% year-on-year increase in revenue, reaching ₹1,107.00 crores for Q1 FY26. The company's EBITDA grew by 20% to ₹148.00 crores, demonstrating improved profitability. Profit After Tax (PAT) saw a substantial increase, rising to ₹13.00 crores from ₹1.00 crore in the previous year.

Channel Performance

Direct channels, including retail and online B2C, now contribute nearly 60% of AFL's revenue. The retail segment grew by 15%, with like-for-like growth of 8.1%. The company added 40,000 square feet of retail space during the quarter. The online B2C channel experienced impressive growth of over 30%, with the digital business now accounting for more than 25% of total revenue.

Brand Performance

U.S. Polo Association, AFL's flagship brand, delivered strong performance with over 20% growth. Tommy Hilfiger and Calvin Klein also achieved double-digit growth. Adjacent categories, including kidswear, innerwear, and womenswear, grew by an average of over 25%.

Marketing Investment

AFL increased its advertising spend by 140 basis points compared to the previous year, focusing on strengthening brand visibility and market share.

Leadership Transition

The company announced that Amisha Jain will join as the new Managing Director and CEO, effective August 13, 2025. Jain, with over 25 years of experience in technology, consumer, and retail sectors, will succeed Shailesh Chaturvedi, who has led the company for 19 years.

Future Outlook

AFL plans to open approximately 150 stores in FY26 and targets medium-term revenue growth of 12-15%. The company aims to continue expanding its direct channels, invest in product differentiation and premiumization, and increase marketing efforts to drive growth and profitability.

Kulin Lalbhai, Vice Chairman and Non-Executive Director, commented on the results and transition: "We have one of the most compelling portfolios in the business. We also have strong momentum across our brands with improving growth rates and higher profitability. We will continue to strengthen our direct distribution channels, both retail and online, which will also entail investing more in product differentiation and premiumization, and also an increased investment in marketing."

As Arvind Fashions moves forward with its new leadership and growth strategies, the company appears well-positioned to capitalize on the evolving retail landscape and consumer preferences in India's fashion market.