Amagi Media Labs, a cloud-native SaaS provider offering comprehensive solutions across live production, content preparation, distribution, and monetization in the broadcasting and streaming ecosystem, has successfully raised ₹804.87 crore from 42 anchor investors on January 12. The fundraising comes just one day before the company's initial public offering opens for public subscription.

IPO Structure and Pricing

The Bengaluru-based company is approaching capital markets to raise ₹1,789 crore through its IPO, priced at the upper end of the ₹343-361 per share price band. The public offering represents a strategic combination of fresh capital and existing shareholder exits.

Existing shareholders participating in the offer-for-sale include Azim Premji-led PI Opportunities Fund, Accel India, Trudy Holdings, and Norwest Venture Partners.

Anchor Investor Allocation

Amagi Media Labs finalized the allocation of 2.22 crore equity shares to anchor investors at the upper price band of ₹361 per share. The anchor book demonstrated strong institutional interest across multiple investor categories.

Major Institutional Participants

Eleven domestic mutual funds participated in the anchor allocation, with three funds leading the investment:

• SBI Mutual Fund: 31.85 lakh shares worth ₹115 crore
• ICICI Prudential Mutual Fund: 31.85 lakh shares worth ₹115 crore
• Aditya Birla Sun Life AMC: 31.85 lakh shares worth ₹115 crore

Other participating mutual funds include HDFC AMC, Motilal Oswal AMC, Franklin India, PGIM India, and Helios. Insurance companies HDFC Life Insurance, Bharti Axa Life Insurance, and Edelweiss Life Insurance also secured allocations.

International investors Societe Generale, Goldman Sachs, 360 ONE, Amundi Funds, Creaegis Transformations Fund, New Vernon India, and Fidelity Funds also invested through the anchor book.

Fund Utilization and Business Overview

The company plans to deploy ₹550 crore from fresh issue proceeds toward technology and cloud infrastructure development. Remaining funds will support inorganic growth through acquisitions and general corporate purposes.

Founded in 2008, Amagi Media Labs enables content providers and distributors to upload and deliver video content over the internet through smart televisions, smartphones, and applications, replacing traditional cable or set-top box services. The company also provides monetization solutions through targeted advertising services for advertisers.

IPO Timeline and Management

The Amagi Media Labs IPO opens for public subscription on January 13 and closes on January 16. Kotak Mahindra Capital Company, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital serve as book running lead managers for the offering.

Amagi Media Labs has successfully completed its anchor investor round, raising ₹804 crore ahead of its upcoming initial public offering. The media technology company issued 2.20 crore equity shares at ₹361 per share to 42 institutional entities, demonstrating strong institutional confidence in the company's prospects.

Anchor Allocation Details

The anchor round witnessed significant participation from domestic institutional investors, with mutual funds leading the allocation:

IPO Structure and Timeline

Amagi Media Labs' public offering will open for subscription on January 13 and close on January 16. The comprehensive IPO structure includes:

Investors can apply for a minimum of one lot comprising 41 shares, with additional applications in multiples of this lot size. The offer-for-sale component will see existing shareholders including PI Opportunities Fund I, PI Opportunities Fund II, Norwest Venture Partners X – Mauritius, Accel India VI (Mauritius) Ltd., Trudy Holdings, and certain individual shareholders offloading their stakes.

Reservation and Timeline

The IPO follows standard reservation norms with 75% allocated for qualified institutional buyers, 15% for non-institutional investors, and 10% reserved for retail investors. The allotment process is scheduled for January 19, with share credits to demat accounts expected on January 20.

Market Listing and Management

Amagi Media Labs will commence trading on both BSE and NSE on January 21. The issue is being managed by prominent investment banks including Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital as book-running lead managers.

The strong response from anchor investors, particularly the substantial participation from domestic mutual funds, indicates robust institutional appetite for the media technology sector. The successful anchor round sets a positive tone for the upcoming public subscription phase.