Amagi Media Labs IPO share allotment is expected to be finalised on January 19, following strong investor demand that resulted in oversubscription of more than 30 times. The cloud-based software-as-a-service company, which enables media firms to stream and monetise digital video content, concluded its public offering with remarkable investor interest.

IPO Details and Subscription Performance

The public issue worth ₹1,789 crore remained open for subscription from January 13-16, with shares priced in the band of ₹343-361 per share. The company demonstrated strong institutional confidence by raising ₹805 crore from anchor investors ahead of the public offering.

Allotment Status Check Process

Investors can verify their Amagi Media Labs IPO allotment status through multiple official channels. The primary method involves accessing the registrar's website, MUFG Intime India Pvt Ltd, along with BSE and NSE platforms.

Check Status on MUFG Intime India (Registrar)

To check allotment status on the official registrar website:

• Visit the MUFG Intime India official portal
• Select Amagi Media Labs from the company dropdown menu
• Enter required details including PAN, application number, or DP client ID
• Submit the information to view allotment status

Verification Through Stock Exchanges

Both NSE and BSE provide dedicated portals for IPO allotment status checks:

NSE Process:

• Access NSE's IPO section through their official website
• Select 'Amagi Media Labs' under Equity & SME IPO bid details
• Input application number or PAN details
• Submit to view allotment results

BSE Process:

• Navigate to BSE website's 'Investors' section
• Select 'Status of Issue Application' from Investor Services
• Choose 'Application Status Check' and select Equity issue type
• Enter PAN number and issue name to search status

Grey Market Performance and Listing Details

Amagi Media Labs shares are currently commanding a grey market premium of ₹19, representing approximately 5.26% potential listing gains according to grey market tracking platforms. This indicates positive market sentiment ahead of the official listing.

The company's shares are scheduled to commence trading on both BSE and NSE on January 21, providing investors with their first opportunity to trade the stock in the secondary market following the successful public offering.

Amagi Media Labs' ₹1,789.00 crore initial public offering entered its third and final day of bidding with marginal improvement in investor sentiment. The grey market premium has edged up to around 7% from approximately 6%, signaling slightly better though still cautious expectations of listing gains amid volatile market conditions and heightened valuation scrutiny for new-age technology companies.

Subscription Status and Market Response

By the close of Day 2, the IPO received a subdued response with overall subscription at just 13%. The issue received bids for 35.11 lakh shares against 2.72 crore shares on offer, reflecting muted investor interest across categories.

Retail Individual Investors demonstrated relatively stronger participation compared to other categories, while Qualified Institutional Buyers remained the most cautious segment.

Grey Market Premium Analysis

According to unofficial market sources, Amagi Media Labs' IPO is quoting at a grey market premium of around 7%, translating to roughly ₹27.00 over the issue price of ₹361.00. The GMP has gradually risen from around 4% earlier, reflecting modest improvement in sentiment. At current levels, the stock is expected to list near ₹388.00, though expectations remain restrained due to choppy market conditions.

IPO Structure and Timeline

The ₹1,788.62 crore issue comprises a fresh issue of ₹816.00 crore and an offer-for-sale worth ₹972.62 crore by existing shareholders. The IPO operates within a price band of ₹343.00–₹361.00 per share and remains open for subscription until January 16, 2026.

Kotak Mahindra Capital Co. Ltd. serves as the book-running lead manager, while MUFG Intime India Pvt. Ltd. acts as the registrar for the offering.

Financial Performance and Business Overview

Amagi Media Labs operates in the connected TV and programmatic advertising space, enabling advertisers to reach audiences across streaming platforms while helping publishers monetize digital inventory effectively. The company has established a strong global presence, particularly in the US market where CTV advertising continues gaining traction.

The company reported consistent revenue growth driven by rising global advertising spends on connected TV and wider adoption of programmatic advertising solutions. Operating performance has improved, aided by scale-led efficiencies.

Fund Utilization and Investment Considerations

Of the total proceeds, ₹550.06 crore will be deployed towards enhancing technology capabilities and cloud infrastructure. The remaining funds will support potential inorganic growth opportunities and general corporate purposes. Brokerages tracking the IPO advise investors to approach the offering with a medium to long-term perspective rather than chasing near-term listing gains, citing Amagi's positioning in the connected TV ecosystem and improving financial profile as key differentiators.